Content Writer

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Location:

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About the Role

Content Writer

ad copy frameworks like PAS (Problem–Agitate–Solution)

Key Responsibilities

1. Meta Ads & Performance Copywriting

• Write

  high-converting Meta (Facebook/Instagram) ad scripts

  for video ads (shorts, reels, UGC, VSL, etc.).
• Use proven frameworks like

  PAS, AIDA, Hook–Story–Offer

  , etc.
• Create

  multiple variations of hooks, angles, and CTAs

  for A/B testing.
• Write

  short, punchy copy

  for:
• Static ads
• Carousel ads
• Offer banners & retargeting ads

2. SEO-Friendly Blogs & Website Content

• Plan and write

  SEO-friendly blog articles

  based on given keywords & topics.
• Structure blogs with

  clear headings, internal links, and on-page SEO basics

  .
• Write landing page copy that is both

  conversion-focused and search-friendly

  .

3. YouTube & Video Scripts

• Write

  YouTube video scripts

  (educational, storytelling, or sales-focused).
• Draft

  hooks, intros, body flow, CTAs

  , and closing lines in a natural, conversational tone.
• Adapt scripts for different formats:

  long-form, shorts, reels

  .

4. Social Media Content (Static & Carousel)

• Write

  captions, headlines, and on-image copy

  for static creatives and carousels.
• Convert one idea into

  multiple posts/content formats

  .
• Work closely with the design team to give

  clear copy directions for creatives

  .

5. Content Strategy & Calendars

• Help plan and maintain

  monthly social media content calendars

  .
• Align content with

  campaigns, launches, offers, and seasonal events/festivals

  .
• Brainstorm

  new content ideas, hooks, and series

  with the marketing team.

Requirements

• 6 months - 1 year

  of experience in

  copywriting/content writing

  for performance marketing / digital brands.

• Proven experience in:

• Writing

  Meta/Facebook/Instagram ad copy and scripts

• SEO-friendly blogs

• YouTube/video scripts

• Social media

  static + carousel copy

• Strong command over

  English

  ; comfort with

  simple Hindi / Hinglish tone

  is a big plus.
• Solid understanding of frameworks like

  PAS, AIDA, Problem–Solution, Hook-based copy, etc.

• Ability to write

  clear, emotional, benefit-driven, and conversion-focused copy

  .
• Basic understanding of

  SEO

  (keywords, headings, meta descriptions, intent).
• Comfortable working with designers, media buyers, and founders in a

  fast-paced environment

  .

Good to Have

• Knowledge/interest in

  astrology, spirituality, Vedic concepts, or gemstones

  .
• Experience writing for

  Indian audiences

  in

  Hinglish

  .
• Prior work with

  D2C brands, education, or high-ticket services

  .
• Ability to analyze

  ad performance data (CTR, CPC, conversions)

  and tweak copy based on insights (with support from the performance team).