Content Writer

Job Description

We are looking for an experienced Content & Copywriting Specialist who excels in crafting compelling and impactful content for digital and traditional media. The ideal candidate should have a strong command of language, creativity in storytelling, and the ability to engage diverse audiences. ONLY APPLY IF YOU'RE COMFORTABLE WITH LOCATION THIS IS FULL TIME WORK FROM OFFICE ROLE ONLY IF YOU FIND THIS RELEVANT TO YOUR EXPERIENCE THAN ONLY APPLY IF YOU ARE REALLY INTERESTED THAN ONLY APPLY - IF YOU'RE NOT SERIOUS ABOUT CAREER PLEASE DO NOT WASTE YOUR TIME. Role : Senior Executive - Content Writer Location : Colaba, Mumbai Education: Full Time Graduation (Regular College) Key Responsibilities: Must be excellent with their language skills, with the ability to craft social content while understanding the consumer need and the media itself. Must be able to create content that helps achieve various targets- grow the audience, spread brand awareness, and in case of tactical campaigns, increase sales and/or website visits. Will be responsible for all internal and external communication- including but not limited to retail communication for the parlours, Google ads, YouTube ads, B2B communication, website content, banners on various platforms, blogs, social media content, etc. Will also be responsible for the brands PR mandate- which involves collaborating with a third -party agency, coming up with the right PR hooks, and supervising the work that the agency will create. Collaborate with the video and photography team for timely content. Work with the creative team on video projects- product scripts, audition VO artists, communicate visual ideas to art directors Work in tandem with the design team to produce content that is a compelling combination of copy and design Troubleshooting and editing content on the spot or conducting systematic overhauls of existing content, when required Manage corporate communications as and when required Gather ideas from various stakeholders and translate them into creative content The candidate should have at least 6 years (or more) years of relevant experience in copywriting. Social media copywriting in the Food and Beverage space will be an added advantage. Key Skills: Write/edit/correct the necessary content within assigned deadlines Have a sound understanding of social media and digital platforms, along with consumer trends and the audience mindset, as well as the market and industry as a while in order to stand out from competitors Ability to collaborate with external agencies and ensure that work is delivered in a timely fashion, without compromising on the standard of work A good understanding of digital marketing A team player, who can work alongside different team members to produce work for the brand Having a proactive attitude is a must. The candidate must show bias for action and find new ways to elevate the brand