Content Strategist

Job Description

Roles & Responsibilities: Developing Content Strategy: Creating a comprehensive content plan aligned with the company's goals to achieve business objectives. Audience Research: Conducting research to understand the target audience's preferences, behaviors, and needs to create relevant content. Content Creation: Overseeing the creation of various content types, such as blog posts, social media posts, articles, and video scripts, possibly managing a team of writers or freelancers. SEO Optimization: Ensuring content is optimized for search engines through the use of keywords, meta tags, and structured content to improve visibility and ranking. Content Calendar Management: Planning and scheduling content publication across different platforms to maintain consistency and meet deadlines. Performance Analysis: Analyzing metrics like page views, engagement, and conversion rates to evaluate content effectiveness and adjust strategies accordingly. Collaboration with Teams: Working with marketing, design, and sales teams to ensure content aligns with brand messaging and supports broader marketing efforts. Content Repurposing: Adapting content for different platforms to reach varied audiences, such as transforming a blog post into a video or infographic. Qualification: Bachelor's degree in a technical field or equivalent experience. 1-2 Years of experience as a content strategist. Should have Prior knowledge of cybersecurity. Should have SEO Knowledge. Excellent communication & Team Management Adaptable and creative in developing impactful content strategies Skilled in technical writing and editing with a strong understanding of target audiences. Why You'll Enjoy Working at Threatcop: Get the fast learning and exciting environment of a startup, combined with the stable work and strong performance of a bigger company. There's lots of room to learn, grow, and share your ideas. We also provide good benefits like health insurance, a gratuity payment, and Employees' Provident Fund (a savings plan for your future). We are an equal opportunity employer, where everyone has a fair chance. About Us: Threatcop Inc. is a leading People Security Management(PSM) company and a sister concern of Kratikal. Threatcop helps organizations reduce the impacts of cyber threats by strengthening the cybersecurity posture of employees. With a focus on reducing social engineering and email-based attacks, we transform employees from the weakest link to the strongest line of defense. Serving over 250+ large enterprises and 600+ SMEs across 30+ countries, Threatcop assists clients in sectors such as E-commerce, Finance, BFSI, Healthcare, Manufacturing, and Telecom with clients like Axis Bank, Gail India, ONGC, MaxLife Insurance, Daman Insurance, UNICOIL, NPCI, Tata Consumer Products and many others. We are a USA-based company, headquartered in Noida with offices in Mumbai, Pune, Bangalore, Chennai, Dubai, and Riyadh. We use the A-A-P-E (Assess, Aware, Protect, Empower) framework to deliver effective products such as TSAT, TLMS, TDMARC and TPIR to tackle evolving cyberthreats. By focusing on preventing human error, our People Security Management (PSM) approach empowers organizations to foster a culture of cybersecurity awareness to tackle modern cyber threats. For more details, visit us at: www.threatcop.com Show more Show less