Content Specialist

About the Role

Content Writer

Key Responsibilities

1. Content Creation

• Write clear, compelling, and original content for blogs, social media, email campaigns, and website pages.
• Create long-form content such as case studies, whitepapers, articles, and thought-leadership pieces.
• Craft marketing collaterals: brochures, decks, product descriptions, and solution explainers.
• Develop scripts for videos, podcasts, and brand storytelling.

2. Social Media & Digital Content

• Write posts, captions, and messaging for LinkedIn, Instagram, Facebook, and other platforms.
• Support campaigns with ad copy, landing page content, and lead-generation messaging.
• Ensure content aligns with brand voice, tone, and guidelines.

3. Research & Insights

• Conduct research on industry trends (IT services, GCC, AI, cloud, cybersecurity etc.).
• Analyze competitor content to ensure differentiation and impact.
• Work with subject-matter experts to produce accurate and insightful content.

4. SEO & Optimization

• Write SEO-optimized content to improve search rankings and organic visibility.
• Understand keyword usage, headline structure, and readability best practices.
• Collaborate with digital marketing teams to enhance content performance.

5. Collaboration & Review

• Coordinate with design teams to deliver visually strong content.
• Review and edit content for language, grammar, clarity, tone, and flow.
• Support marketing campaigns through messaging, scripts, and creative ideas.

Required Skills & Qualifications

• Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
• 14 years of experience in content writing.
• Strong command of English with excellent grammar and vocabulary.
• Ability to write both short and long-form content with brand consistency.
• Basic understanding of SEO, digital marketing, and social media content.
• Experience writing for IT, SaaS, GCC, or B2B brands is an added advantage.
• Ability to multitask and deliver quality content within deadlines.