Job Description

Role & responsibilities : Develop and implement a content strategy that aligns with the company's objectives, target audience and brand guidelines. Lead content creation efforts across multiple platforms, including blogs, videos, interviews, and other relevant mediums Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters. Collaborate with cross-functional teams to create content that supports product launches, branding, customer engagement, and thought leadership. Ensure all content adheres to brand guidelines, tone of voice, and SEO best practices to optimize reach and engagement. Research industry trends, market insights and competitor analysis for content development and identify opportunities. Stay updated with industry best practices, emerging trends, and evolving content formats to enhance content marketing initiatives continually. Preferred candidate profile : 5-8 years of experience in content creation, content strategy, preferably in the financial services or BFSI industry. Excellent written and verbal communication skills, with the ability to craft compelling content for various audience segments. Creative thinker and passion for story telling with strong project management skills and ability to manage multiple content initiatives simultaneously and deliver results on time. Job Location : Andheri