Content Marketing

Job Description

> Content Marketing Job Code: corporate-support Qualification (Educational): Bachelors or Masters Location City: Chennai Location Country: India Years of Experience: 4 to 8 years Skill Sets Required: Responsibilities: Execute a comprehensive content strategy that aligns with our marketing goals and brand voice. Create high-quality, engaging long-form content such as blogs, e-books, whitepapers, case studies, and more. Produce compelling short-form content for various channels, including booth banners, LinkedIn ad copy, pitch decks, email campaigns, and social media posts. Collaborate with cross-functional teams to gather insights and create content that resonates with our target audience. Optimize content for SEO to increase organic traffic and improve search engine rankings. Analyze content performance metrics and adjust strategies to improve engagement and conversion rates. Stay up-to-date with industry trends and best practices to ensure our content remains relevant and impactful. Qualifications: 4-6 years of experience in content marketing within a B2B SaaS environment. Proven track record of creating high-quality long-form and short-form content. Strong understanding of SEO principles and best practices. Excellent writing, editing, and proofreading skills. Ability to work independently and manage multiple projects simultaneously. Proficiency in CRM marketing automation tools. Bachelors degree in Marketing, Communications, Journalism, or a related field. Behavioral Traits: Adaptability: Ability to thrive in a fast-paced, ever-changing environment. Creativity: Innovative thinker who can develop unique content ideas and solutions. Collaboration: Strong team player with excellent interpersonal skills. Attention to Detail: Meticulous and thorough in content creation and editing. Time Management: Efficient in managing deadlines and prioritizing tasks. Proactivity: Self-starter who takes initiative and drives projects forward Roles Responsibilities: Responsibilities: Execute a comprehensive content strategy that aligns with our marketing goals and brand voice. Create high-quality, engaging long-form content such as blogs, e-books, whitepapers, case studies, and more. Produce compelling short-form content for various channels, including booth banners, LinkedIn ad copy, pitch decks, email campaigns, and social media posts. Collaborate with cross-functional teams to gather insights and create content that resonates with our target audience. Optimize content for SEO to increase organic traffic and improve search engine rankings. Analyze content performance metrics and adjust strategies to improve engagement and conversion rates. Stay up-to-date with industry trends and best practices to ensure our content remains relevant and impactful. Qualifications: 4-6 years of experience in content marketing within a B2B SaaS environment. Proven track record of creating high-quality long-form and short-form content. Strong understanding of SEO principles and best practices. Excellent writing, editing, and proofreading skills. Ability to work independently and manage multiple projects simultaneously. Proficiency in CRM marketing automation tools. Bachelors degree in Marketing, Communications, Journalism, or a related field. Behavioral Traits: Adaptability: Ability to thrive in a fast-paced, ever-changing environment. Creativity: Innovative thinker who can develop unique content ideas and solutions. Collaboration: Strong team player with excellent interpersonal skills. Attention to Detail: Meticulous and thorough in content creation and editing. Time Management: Efficient in managing deadlines and prioritizing tasks. Proactivity: Self-starter who takes initiative and drives projects forward