Content Marketing Professional

Job Description

As a Content Marketing Operations Manager at Onepoint, you will play a pivotal role in enhancing our content marketing efficiency and effectiveness across global markets. Your expertise will be critical in supporting our sales and marketing strategy, optimising our marketing operations and technology stack, and ensuring that our campaigns are both impactful and aligned with business objectives. Success in this role will be measured by your ability to implement meaningful content across platforms, scalable processes, deliver actionable insights, and foster collaboration across international teams. What will you work on Content Management Develop and execute content marketing strategies to drive brand awareness and lead Create and manage editorial calendars for blog, social media, email, and other content Conduct keyword research and optimize content for SEO Collaborate with cross-functional teams to develop and distribute content assets such as whitepapers, case studies, videos, and infographics Analyze and report on content performance metrics to inform future content Manage and grow social media channels, including creating and curating content, engaging with followers, and running paid social campaigns Develop and manage email marketing campaigns, including creating and segmenting email lists, writing and designing emails, and analyzing campaign performance Stay up-to-date on industry trends and best practices in content marketing and share Manage and mentor junior content marketing team members Collaborate with external partners such as agencies, freelancers, and influencers to Support Marketing Operations Management in: Developing, implementing, and refining marketing processes and workflows to ensure efficiency and scalability across different time zones. Collaborating with marketing, sales, and product teams in the UK and globally to ensure alignment and effective communication. Managing and optimising marketing automation platforms (e.g., Active Campaign). Oversing the execution of marketing campaigns, ensuring they are delivered on time, within budget, and to the highest quality. Support Data Analysis and Reporting in: Monitoring and analysing marketing performance data to assess the effectiveness of campaigns and make tactical improvements and strategic recommendations. Generating and distributing regular reports on key performance indicators (KPIs), providing insights and recommendations for improvement. Maintaining and managing the marketing database, ensuring data accuracy and compliance with data privacy regulations applicable in the UK and globally. Support Technology and Tools Management in: Contributing to the selection, implementation, and integration of marketing tools and Training team members on marketing tools and best practices to maximise their Staying up-to-date with the latest marketing technologies and trends, recommending new tools and strategies as needed. Assisting in the development and management of the global marketing budget. Tracking and reporting on marketing expenditures, ensuring cost-effectiveness and Work closely with the sales team to ensure seamless lead handoff and follow-up Partner with the pre-sales and sales team to align marketing strategies with product Coordinate and collaborate with subject matter experts to solicit input and Who will you work with You will be reporting to the Chief Customer Officer. You will work with Onepoint Marketing team and other talented Onepoint teammates. What you will bring to the team Bachelor s degree in Marketing, Business Administration, or a related field, or equivalent professional experience. 4+ years of experience in marketing content creation and operations, preferably within the IT or technology sector. Experience in marketing automation platforms (e.g., ActiveCampaign, HubSpot, Marketo) and CRM systems (e.g., Salesforce). Strong analytical skills with the ability to interpret data and make informed decisions. Excellent project management skills with the ability to manage multiple projects simultaneously. Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and cultures. Detail-oriented, proactive, and adaptable to change. Onepoint What strengths you will bring to the team Expertise in marketing content creation. Experience in the IT consultancy industry or similar. Experience with budget management and reporting. Certifications in relevant marketing technologies or project management. Familiarity with account-based marketing (ABM) strategies and tools. Experience working with international, remote, and / or distributed teams.