Content Marketing Lead

Job Description

Role: Content Marketing Team Lead / Manager BCT About BCT: BCT is a leading technology firm dedicated to delivering innovative IT solutions to clients across the globe. We are looking for a Senior Content Marketing Team Lead/Manager to join our team Position: Content Marketing Team Lead/ Manager BCT Location: Chennai ( Hybrid 3 days in office. 2 days WFH) Reports to: Head of Corporate Marketing Key Responsibilities: Content Marketing Planning: Develop and execute comprehensive content marketing strategy that align with BCTs marketing goals with an annual content calendar. Technology Content Expertise: Develop content that speaks to technology and IT topics with precision. Use your deep understanding of tech solutions to craft content that resonates with our audience and positions BCT as an industry leader. Content Oversight: Manage the job queue for content creation for blogs, social media, case studies, email marketing, and sales collateral. Oversee design and execution of all marketing materials and content-based campaigns. Design-Informed Writing: Work and supervise designers / video editors / freelancers/ agencies to create visually engaging and content-rich assets, ensuring the design and copy work seamlessly together to produce compelling marketing materials. Cross-functional Collaboration: Work closely with business teams and senior leadership to ensure unified messaging across all departments and channels. SEO & Analytics: Ensure all content is optimized for SEO, driving organic search traffic. Use analytics to assess the performance of content pieces and continuously improve based on data insights Brand Messaging: Own and ensure the consistency of BCTs brand voice across all marketing materials. Maintain clarity, tone, and quality of the messaging at all levels.Align with BCTs brand framework and guidelines. Team Leadership: Lead and mentor a dynamic content marketing team. Foster a collaborative, creative environment to ensure the successful execution of communication strategies and campaigns. Digital & Social Media Strategy: Oversee the business and technology content of BCT’s social media channels, ensuring our business posts resonates with our customer personas and strengthens BCT’s presence in the tech industry. Develop engaging, tech-focused content to boost brand recognition. Measurement & Reporting: Monitor and analyze the effectiveness of content marketing initiatives. Use data-driven insights to optimize content and communication strategies. Innovation and Industry Trends: Bring new ideas and strategies to the table, keeping BCT’s marketing communications fresh, relevant, and innovative. Qualifications: 10- 12 years of experience in content marketing/ marketing communications, with a focus on IT or technology companies. Knowledge of SEO best practices and tools such as Google Analytics, SEMrush, or Ahrefs. Experience with content management systems (CMS- Wordpress etc), SEO, and social media marketing. Proven experience in developing and executing content marketing strategies for a tech brand. Strong writing and editorial skills, with the ability to simplify complex technical content. Experience leading and mentoring marketing teams to produce high-quality content and campaigns. Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment. Experience in managing vendors, agencies, freelancers for content production Master’s degree in Business Administration, specialised in Marketing or Communications, or a related field.