Content Marketing Executive

Job Description

If life gives you lemons, and you make a strategy to sell it on social media, Lemon Yellow is the place for you. If you believe in the power of social media to influence, we need your influence at Lemon Yellow. We are looking for a Content Marketing Executive who understands the world of social media algorithms and goes beyond it to churn out quality content. Content Strategy & Creation Develop and implement a content strategy for social media channels that reflects the Lemon Yellow and its client's voice and meets audience needs.Ideate original and out-of-the-box content across various formats (posts, videos, reels, stories, showreels etc.).Maintain a balance between trend-driven content and the LY's core communication goals in line with the brand book. Support various internal teams like HR, Business, and UX with content needs From internal communication to external campaigns, ensuring consistency in tone, clarity, and brand alignment. Trend Analysis & Social Media Expertise Monitor market trends and audience behaviour to leverage them creatively for content creation.Stay updated with platform algorithms, best posting practices, and emerging social platforms.Identify opportunities in the social media landscape and assess their fit with LY's identity. Content Quality & Community Management Review all content for grammatical accuracy, visual consistency, and brand alignment. Ensure pixel-perfect output with attention to every detail, tone, and visual element. Engage with the online community respond to comments, DMs, and build rapport with followers. Performance Analysis & Reporting Track and analyze post-performance, engagement, and reach across platforms. Create insightful weekly/monthly reports with data-backed observations and recommendations for improvement. Team Collaboration & Time Management Work closely with designers, TLs, and digital marketing team members to develop and execute campaigns.Coordinate project timelines and ensure deadlines are adhered to by all involved stakeholders. Requirements: Minimum 1 year of professional experience in content creation. A Bachelor's degree in Literature, Communication, Journalism, or Advertising . Exceptional communication and writing skills with a strong grasp of grammar and storytelling. Familiarity with analytics tools such as Meta Insights, Instagram Analytics, LinkedIn Analytics, etc. Knowledge of paid social media campaigns and budget utilization will be an added advantage. Ability to multitask and manage timelines in a fast-paced, creative environment. Self-starter with a proactive attitude and a collaborative spirit. What are we offering? Experience - A chance for you to work with us on some of the best and up-and-coming products and services. Variety is the spice of Lemon Yellow’s portfolio - so you’ll get to test your content skills across industries. Exposure - An opportunity to be the voice of the agency. Your observations, strategies, and content will determine and portray who Lemon Yellow is across channels. Your creativity is what will be seen as our creativity. Empathy - We have a carefully curated culture that promotes 2 things: fun & fulfilment. Your welfare - personal, professional, mental, and physical - becomes our responsibility. From Fitness Thursdays to Learning Saturdays, we try to make you laugh & learn. Who are we? - Lemon Yellow LLP is a user-centred UI/UX design agency, based out of Thane, Maharashtra. With international operations, an experienced mentorship, and a passionate team - our aim is to design digital happiness. If you also believe in writing content that will make the lives of users all around easier, this is the right place for you.