Content Marketing Associate

Job Description

We are looking for a talented and experienced Content Marketing Associate to join our growing team. In this role, you will be responsible for developing and executing a content marketing strategy specifically focused on lead generation. You will work closely with the sales and marketing teams to understand our target audience and create high-quality content that attracts, educates, and converts prospects into leads. Responsibilities: Develop and implement a data-driven content marketing strategy focused on lead generation Conduct in-depth audience research to understand buyer personas and content needs Create compelling and informative content across various formats (e.g., blog posts, ebooks, white papers, case studies, social media content) Manage the content creation process, including brainstorming topics, assigning tasks, and editing content Own and execute the distribution strategy for any and all content you create Optimize content for search engines (SEO) to improve organic traffic Utilize content marketing tools and platforms to manage and measure content performance Analyze content performance data and make adjustments to the strategy as needed Collaborate with the sales and marketing teams to ensure alignment with overall business goals Stay up-to-date on the latest content marketing trends and best practices Qualifications: 3-6 years of experience in content marketing, with a proven track record of success in lead generation Strong understanding of content marketing best practices, including SEO, content strategy, and content creation Experience with various content formats (blog posts, ebooks, white papers, case studies, social media content) Excellent writing and editing skills Ability to develop and manage a content calendar Proven ability to analyze data and measure content performance Excellent communication and collaboration skills Experience with content marketing tools and platforms (e.g., SEO tools, content management systems) Passion for staying up-to-date on the latest content marketing trends