Content Marketer

Job Description

Job Title: Content Marketer Location: Primacy Infotech Private Limited 601, 6th floor, Webel Tower I BN 4, BN Block, Sector V 700091 - Kolkata West Bengal (IN) India VAT: 19AAICP1885D1Z7 Company: Primacy Infotech Pvt. Ltd. Experience Required: 2–4 years Industry: IT Services, ERP Solutions (Odoo), Web & Mobile App Development About Us: Primacy Infotech is a fast-growing IT solutions company, specializing in ERP (Odoo) implementation, web & mobile application development, and digital transformation services. We're scaling rapidly across India, UAE, and Australia — and we're looking for creative minds to join our marketing team! Role Overview: We are seeking a passionate and dynamic Content Marketer who is skilled in content writing, content creation, and Instagram short video production. You will be a key player in building our brand presence across digital platforms and driving inbound leads for our Odoo ERP and other IT services. Key Responsibilities: Content Strategy & Creation: Develop and execute a content calendar aligned with marketing campaigns and business goals. Write clear, compelling marketing content for blogs, websites, email campaigns, brochures, and case studies. Create engaging social media posts, especially for LinkedIn, Instagram, and Facebook. Video Content: Ideate, script, and produce short-form video content (like Instagram Reels, LinkedIn videos, YouTube shorts). Collaborate with graphic designers and video editors for post-production if needed. Social Media Management: Work with the marketing team to grow followers and engagement on Instagram, LinkedIn, and YouTube. Launch targeted content campaigns and monitor performance analytics. SEO & Optimization: Optimize all content for SEO to improve organic visibility. Research keywords, trends, and competitor strategies to create highly relevant content. Brand Storytelling: Build brand awareness through authentic storytelling focused on customer success stories, team culture, and technology innovation. Requirements: 2–4 years of experience in content marketing, digital marketing, or social media content creation. Proven portfolio of written content (blogs, website copy) and short video content (reels, shorts). Strong understanding of SEO basics and content analytics. Excellent English writing and communication skills. Hands-on experience with tools like Canva, CapCut, InShot, or Adobe Premiere Rush (for short video editing). Ability to work independently, manage deadlines, and collaborate in a fast-paced environment. Bonus Skills (Preferred but not mandatory): Knowledge of IT services, SaaS, ERP (Odoo preferred). Basic graphic design skills. Why Join Primacy Infotech? Work with a young, passionate, and growing team. Opportunity to lead and innovate in a scaling international company. Exposure to clients across India, UAE, and Australia. Competitive salary, incentives, and growth opportunities. Job Types: Full-time, Permanent, Freelance Pay: ₹10,208.19 - ₹19,946.37 per month Schedule: Day shift Fixed shift Supplemental Pay: Performance bonus Work Location: In person