Content Marketer

Job Description

We re looking for a dynamic Content Marketer (Finshots Social Media) who can take full ownership of scaling Finshots social media presence across platforms Instagram, Twitter, LinkedIn, and WhatsApp communities. You ll drive strategy, creative execution, and growth initiatives that take our audience from 100s of thousands to millions. Who You Are: 1. You ve scaled social media audiences before either for a brand or your own personal brand. 2. You re a creative powerhouse with a deep understanding of what makes people stop, engage, and share. 3. You re data-driven you live in the analytics tab and aren t afraid to tweak things until they work. 4. You re super curious about business, finance, and how to make these topics resonate with everyone. 5. You re a hustler you know how to get things done fast, scrappy, and smart. What You ll Do: 1. Craft and execute a social media growth strategy that aligns with our editorial and video goals. 2. Lead day-to-day content ideation, creation, and publishing reels, posts, threads, carousels, shorts. 3. Use data and insights to iterate and amplify what works. 4. Collaborate with our editorial and video teams to turn complex financial topics into engaging, shareable content. 5. Identify trends, growth hacks, and viral opportunities that keep us ahead of the curve. 6. Build and nurture our online community, making sure they re always engaged. 7. Experiment with new platforms and content formats to drive Finshots brand deeper into the internet. Bonus points if : An understanding of India s financial and policy landscape and skills to tell stories about it Prior experience in scaling social media accounts