Content Lead - Coimbatore, TN

3 - 5 years

4 - 6 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Work from Office

Job Type

Full Time

Job Description

  • Lead the overall content strategy across digital, social, and brand communication channels.
  • Plan and manage monthly and campaign content calendars to ensure timely delivery.
  • Oversee the creation of high-quality content such as copy, visuals, scripts, videos, and campaign assets.
  • Manage and guide the content teamincluding writers, designers, and external partnersto maintain a consistent brand tone.
  • Collaborate with marketing, creative, and strategy teams to convert briefs into strong content ideas and campaigns.
  • Review and refine all content to ensure clarity, accuracy, originality, and alignment with brand guidelines.
  • Analyse content performance and audience engagement to improve future content.
  • Coordinate with clients and internal teams for approvals, feedback, and smooth execution.
  • Stay updated on digital trends, platform changes, and best practices to enhance content quality.

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