Content Lead

Job Description

Content Lead Location : Bangalore About the company: Orange Health is India s leading on-demand diagnostics brand for urban Indian consumers, enabling convenience, reliability, and overall better healthcare outcomes. Launched in Jan 2021, Orange Health now covers the top metros of India, and is now the highest-rated diagnostic brand in the country with incredible customer love! With a team of 1000+ people across the company, Orange Health Labs is also among the best places to work. The founders Dhruv Gupta and Tarun Bhambra and the leadership team have deep experience in healthcare, large-scale businesses, and fast-growing startups. Our vision is supported by some of the world s leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann and other marquee names. About the Role: As a Content Lead, you will develop and execute a content strategy that enhances our brand visibility, engages our audience, and drives business goals. You will oversee content creation, distribution, and performance, ensuring consistency in messaging across all channels. You will work closely with marketing, product, and design teams to craft compelling narratives that educate, inform, and inspire action Roles and Responsibilities: Content Strategy & Planning Develop a comprehensive content strategy aligned with marketing and business goals. Conduct content audits & competitor analysis to identify gaps and opportunities. Create and manage a content calendar for blogs, social media, email, and other digital channels. Content Creation & Oversight Lead the creation of high-quality, engaging, and SEO-optimized content. Work with writers, designers, and videographers to produce compelling brand narratives. Ensure all content is accurate, brand-aligned, and resonates with our audience. Edit and proofread content to maintain consistency and quality. Content Distribution & Promotion Identify the best distribution channels (blogs, social media, email, paid media, etc.). Work with the social media and SEO teams to amplify reach and engagement. Leverage data-driven insights to re ne content promotion strategies. Performance Tracking & Optimization Monitor content performance metrics (traffic, engagement, conversions). Use analytics to optimize content for better reach and impact. Prepare reports and share insights with stakeholders to re ne the content approach. Brand Voice & Leadership Maintain a consistent brand voice, style, and messaging across all content. Stay updated with industry trends & best practices in content marketing. Lead and mentor a team of content creators. Skills we are looking for: Experience: 5 - 8 years in content marketing or a related eld. Expertise: Strong understanding of content strategy and SEO. Storytelling: Exceptional writing, editing, and content development skills. Analytical Thinking: Ability to track performance metrics and optimize content. Collaboration: Works well with marketing, design, and product teams. Experience in healthcare or wellness is a plus but not mandatory. Compensation and Benefits: Competitive Salary We provide Biannual-based increments based on company performance. We offer comprehensive medical insurance worth 5 lakhs for both our employees and their dependents. Our company culture is considered one of the best in the industry. Youll get to work with smart, inclusive, meritocratic team & leaders. Our People NPS is >90% and Glassdoor rating is also in the top 10% of companies.