Content Editor

Job Description

About Us ACKO is India’s first and only fully-digital Insurtech (product) company to have taken insurance by storm. You might have seen our cool ads or are already a customer and we hope you have noticed how we are rewriting the rules of the insurance game constantly and persistently. Based out of Bangalore, we are solving for the Indian market. But we are a part of a global wave of insurtech startups such as ZhongAn in China , Oscar, Lemonade, Metromile in the US, that are known to succeed owing to their business models and technology. We are a unicorn backed by a slate of marquee investors like Binny Bansal, Amazon, Ascent capital, Accel, SAIF, Catamaran, General Atlantic and Multiples. In only four years since our inception and operations, our products have reached ~75M unique users. We have partnered with some of the biggest names of the digital ecosystem such as Amazon, Ola, RedBus, Oyo, Lendingkart, ZestMoney, GOMMT group etc. At ACKO, job roles are focused at impact and we’re here to transform the way the industry operates. Innovation drives us and our products, and we are poised to disrupt insurance, powered by our pioneering products. We have changed the landscape of this age old sector in a growing economy like India and have miles to go from here. After having crossed the $1B valuation mark, our eyes set on even bigger milestones. If you think we’re just about growth and numbers, employee wellbeing lies at the core of all our programs and policies. We are a regular ‘Great Place to Work’ winner and consistently feature on Linkedin’s list of top startups. Currently 1000 strong, we are hiring across all functions. Role Overview: As an SEO Content Writer, you will be responsible for creating original and compelling content that is tailored to both our audience and SEO best practices. We are looking for a professional with at least 5 years of SEO content writing experience, ideally in the travel industry. The successful candidate will be adept at conducting competitor analysis, formulating content strategies, and utilizing SEO tools like Ahrefs, SEMrush, Google Analytics, Google Search Console, and Grammarly. You will also be expected to avoid using AI-generated content and ensure all content is unique and tailored to our brand’s voice and standards. Key Responsibilities: Content Creation: Write high-quality, engaging, and SEO-optimized content, including blog posts, articles, landing pages, and other digital content formats. All content should be unique, well-researched, and free from AI-generated content. SEO Strategy Development: Develop and execute content strategies based on in-depth competitor analysis. Optimize content to meet SEO goals, improving organic search visibility, rankings, and user engagement. On-Page SEO Optimization: Implement SEO best practices, including keyword research, on-page optimization (headings, meta descriptions, alt text), and internal linking to improve search engine performance. Tool Utilization: Use tools like Ahrefs, SEMrush, Google Analytics, Google Search Console, Grammarly, and AI detection tools to track content performance, monitor keyword rankings, and identify optimization opportunities. Content Calendar Management: Plan and manage a content calendar that aligns with business and SEO objectives, ensuring consistent publishing and timely execution of content campaigns. Competitor Analysis: Regularly analyze competitor content and identify opportunities for differentiation and improvement. Adapt content strategies based on data-driven insights to outperform competitors. Content Reporting: Track and report on the effectiveness of content strategies through performance metrics, such as organic traffic, user engagement, and rankings. Provide actionable insights for content optimization. Collaboration: Work closely with the SEO, marketing, and design teams to ensure content aligns with overall strategy and is fully optimized for both search engines and user experience. Show more Show less