Content Creator

Content Creator (Casaro Creamery & Craft Meat & Co.) About the Role We are looking for a creative, food-obsessed Content Creator who can ideate, script, shoot, and edit high-quality videos for Casaro Creamery and Craft Meat & Co. Your primary focus will be creating recipe videos, product showcases, behind-the-scenes stories, and viral content that grows our brand presence across Instagram, YouTube, Facebook, and other digital channels. If you love cheese, meats, food styling, trends, and turning ideas into thumb-stopping content — this role is for you. --- Key Responsibilities Content Creation Shoot short-form & long-form videos featuring: Recipe videos using our cheeses, sausages, bacon, cold cuts, RTC/RTE items Product demos, unboxing, lifestyle content “How-to” and “quick hack” food videos Café/experience-center content (dine-in dishes, BTS, events) Daily content shooting (in-house kitchen, café, production floor, or on-location) Creative Strategy Develop viral and trend-driven concepts tailored to artisanal cheese & meat categories. Script and storyboard reels that have high engagement potential. Pitch weekly ideas for collaboration, influencer content, and trending formats. Editing & Post-Production Edit reels, shorts, and recipe videos with smooth transitions, trending audio, captions, and brand-aligned aesthetics. Create clean thumbnail designs, titles, and cover templates. Brand Alignment Maintain consistency with both brands’ visual identity and storytelling. Understand product USPs deeply and translate them into compelling content. Social Media Support Work with the marketing team to plan monthly content calendars. Help with live sessions, tasting videos, festival campaigns, and product launches. Track reel performance, engagement insights, and optimize content for growth. --- Skills & Requirements Proven experience in content creation, videography, or food blogging. Strong understanding of Instagram Reels, YouTube Shorts, and trending formats. Ability to cook simple dishes for recipe videos (preferred, not mandatory). Excellent video editing skills (CapCut, Premiere Pro, Final Cut, VN, etc.) Strong sense of aesthetics, lighting, food plating, and storytelling. Ability to work in fast-paced environment with daily content output. Passion for cheese, meats, food experimentation, and café culture.

Job Types: Full-time, Part-time, Permanent, Freelance

Pay: ₹13,000.00 - ₹20,000.00 per month

Work Location: In person