Content & Creative Head

Job Description

Job Title: Content & Creative Head Location: Chennai About the Role We are looking for a Content & Creative Head to lead all brand storytelling, creative direction, and content initiatives at Sweet Karam Coffee. Reporting to the Brand Lead , you will be responsible for shaping the brands voice, driving creative excellence, and ensuring that all visual and written communication resonates with our audience. You will manage a team of designers, copywriters, and video creators , delivering high-quality content across social media, marketing campaigns, website, packaging, and performance ads. Key Responsibilities 1. Brand Storytelling & Content Strategy Define and execute a compelling brand narrative across all platforms. Ensure that all brand messaging aligns with our mission, values, and South Indian heritage. Continuously ideate and craft new content formats, campaigns, and storytelling approaches to keep the brand fresh and engaging. 2. Social Media & Digital Content Creation Oversee the development of social media content (posts, videos, reels, GIFs, and interactive content) that drives engagement. Work closely with the copywriter, designer, and video team to produce creative assets that stand out in a cluttered space. Stay ahead of trends, memes, and viral content formats to keep Sweet Karam Coffee relevant and engaging. 3. Design & Creative Excellence Ensure that all graphic design, video, and visual content aligns with the brands aesthetic and tone. Lead the team in producing marketing banners, emailers, website assets, packaging creatives, and in-store branding materials. Own the creative output for performance marketing , ensuring that ads are optimized for conversions while staying true to the brand. 4. Cross-Functional Collaboration Partner with the business, marketing, and e-commerce teams to provide design and content support for campaigns, website promotions, and product launches. Work closely with the Brand Lead and Performance Marketing team to develop high-impact ad creatives that drive sales. Align with the product and packaging teams to craft an enhanced unboxing experience and product communication. 5. Leadership & Team Management Lead and mentor a team of a graphic designer, copywriter, and videographer/video editor. Foster a culture of creativity, experimentation, and innovation within the team. Ensure efficient project management, meeting deadlines while maintaining high creative standards. Who You Are A writer at heart , with a deep passion for storytelling, content creation, and branding. 5+ years of experience in content marketing, brand communication, or creative leadership. Hands-on experience in copywriting, creative direction, and digital content production. A creative thinker with a strong visual sense , capable of guiding designers and video editors. Strong understanding of social media trends, digital marketing, and consumer engagement strategies. Experience working in F&B, FMCG, or consumer brands is a plus. A team leader who can nurture talent, inspire creativity, and drive high-quality output. Why Join Us? Lead the creative vision for a fast-growing brand with a strong cultural identity. Work on diverse projects spanning social media, packaging, advertising, and experiential marketing. Be part of a passionate, fun, and innovative team redefining South Indian flavors for the world.