Content and Communication Manager

Content and Communication Manager Paytm Money

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Role Overview

Content and Communication Manager

This role blends storytelling, consumer engagement, and performance-driven content strategy to help users discover, understand, and act on their financial goals with Paytm Money.

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What You'll Do

1. Lead the Consumer Communication Charter

• Build a unified communication strategy that drives trust, clarity, and aspiration among retail investors.
• Translate business goals into user-focused narratives and campaigns that improve awareness, education, activation, and retention.
• Define and maintain Paytm Money's brand voice that is conversational, confident, and empowering across all channels.
• Partner with Product, Growth, Design, and Brand teams to ensure seamless and contextual communication at every touchpoint.

2. Create Content That Converts and Educates

• Develop content that simplifies investing across Mutual Funds, Equity, Gold, and MTF, helping users take confident actions.
• Build multi-format content including in-app messages, blogs, videos, notifications, and newsletters.
• Launch creative campaigns and content series that drive engagement and strengthen brand love.
• Balance creativity and performance to ensure every communication drives awareness, activation, or retention.

3. Drive SEO-Led Content Growth

• Build and lead Paytm Money's SEO strategy to increase organic visibility and reach high-intent users.
• Create keyword-driven content calendars aligned with product launches and investor trends.
• Collaborate with tech and marketing teams to ensure all content is optimized for discovery and performance.
• Monitor and improve rankings, traffic, and conversion from organic channels.
• Use SEO insights to guide overall content direction and planning.

4. Strengthen Lifecycle Communication and Retention

• Lead CRM and lifecycle communication across email, WhatsApp, push, and in-app channels.
• Create personalized, behavior-based journeys that improve retention and reactivation.
• Use storytelling and education to drive deeper engagement and long-term trust.

5. Manage, Mentor, and Collaborate

• Manage a team of writers and communication specialists while remaining hands-on for key projects.
• Collaborate with agencies, SEO experts, and internal design teams to ensure consistency and quality.
• Build a culture of creativity, accountability, and measurable outcomes.

6. Measure, Learn, and Optimize

• Define KPIs for each initiative including engagement, CTR, retention uplift, organic reach, and conversion.
• Analyze data to refine messaging, tone, and channel strategy.
• Build performance dashboards to ensure clarity and visibility on results.

Who You Are

• 6 to 12 years of experience in consumer communication, content marketing, or brand strategy, preferably in fintech, BFSI, or consumer internet.
• A storyteller who can turn insights into narratives that connect emotionally and drive measurable results.
• Proven experience in SEO-led content growth including keyword planning, analytics, and blog optimization.
• Excellent writing and editing skills with strong command over English and brand tone.
• Experience managing a small team or external partners while contributing individually.
• Familiar with CRM and SEO tools such as CleverTap, MoEngage, Ahrefs, SEMrush, and Google Analytics.
• Curious, analytical, and deeply focused on the consumer journey.

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