18 Consumer Marketing Jobs

About the Company : https://yasharth.com/ Job Role : Manager - Sales & Marketing ( Cosmetics and Cosmeceuticals) Job Location : Navi Mumbai Reporting to : Business Head Department :Consumer About the Role We are seeking a dynamic and results-driven individual to lead our brand's marketing initiatives, focusing on enhancing brand visibility and driving sales growth. The ideal candidate will possess a blend of strategic thinking and hands-on execution capabilities, ensuring our brand resonates with target audiences and achieves commercial objectives. Role & Key responsibilities Brand Strategy Development: Formulate and implement comprehensive brand strategies that align with business goals and market dynamics. Marketing Campaign Management: Design, execute, and oversee integrated marketing campaigns across various channels, including digital, print, and events, to boost brand awareness and sales. Sales Collaboration: Work closely with the sales team to develop promotional strategies, sales tools, and training materials that support sales objectives. Market Research & Analysis: Conduct thorough market research to understand consumer behaviour, identify trends, and assess competitive landscapes to inform marketing strategies. Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI. Performance Monitoring: Track and analyse key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies as needed. Cross-Functional Collaboration: Coordinate with product development, sales, and other departments to ensure brand consistency and alignment across all touchpoints. Skills and Qualification :- Bachelor's degree in Organic Chemistry with business, marketing, or a related field. MBA is preferred. Minimum of 6-9 years in handling Personal Care, Cosmetics and Cosmeceuticals of finished products. Hands-on experience in Brand Management /Strategy building / Consumer Marketing campaigns and Optimization of promotion ads. Proven track record of success in sales in cosmetics & skincare business. Strong analytical, negotiation, and presentation skills. Good command of spoken and written English. Stay up-to-date on industry trends and new products . Works collaboratively with others and fosters teamwork.

Snr Specialist Cat Mgt SPW Apparel EM Job Details | adidas Search by Keyword Search by Location Select how often (in days) to receive an alert: Snr Specialist Cat Mgt SPW Apparel EM Senior Specialist Category Management BU Sportswear Emerging Markets Area: Emerging Markets Department: Brand (BD-1) Direct Reporting Line: Senior Manager Category EM Dotted Reporting Line: Subsidiary/territory: EM Location: Gurgaon GSMS Grade: P1 Purpose Overall Relevance for the Organization: As Assistant Manager Category Management Sportswear Apparel you will drive category business success through supporting the Emerging Markets Business Unit with all Category Management related tasks. You will support the implementation of global Concepts-to-Consumer strategies in a locally relevant way for Emerging Markets, considering different consumer needs and distribution channel requirements within Emerging Markets Clusters. Collaborate regularly with EM cluster/country organizations global stakeholders to support execution and to identify business opportunities in the market to maximize net sales and profitability. Key Responsibilities: Support the Emerging Markets Senior Manager Sportswear with all range management tasks within the parameters set by the EM Range Architecture team. Drive category management for assigned category across all KPIs, with the objective to maximize business opportunities. Execute the seasonal Go-To-Market process and calendar milestones for Emerging Markets. Support Emerging Markets Common Range and exclusive strategies, considering different consumer- and distribution channels requirements. Support the cross-functional EM alignment across all Brand and Support functions stakeholders. Facilitate efficient communication with respective Cluster stakeholders, to enable executional excellence as well as driving upwards communication to Global stakeholders. Support BU data analysis and category tracking (e.g., BOH Reports, Campaign Tracking, Sell-Through Reports). Act as single point of contact (SPOC) for system related tasks, including Article Master Data maintenance in RMA, maintaining the Ranging Management Tool, and other relevant systems (e.g., M-3, DART, BI etc.). Responsible for leading all BU ranging activities in RMA, adhering to seasonal RMA timelines set by the MOPS Team. Support the BU with M-3 Range Tool (Range board creation, sample order placement, etc.). Support BU requirements with regards to sell-in tool creation, milestone meeting preparations and coordination. Understand the EM consumer and retail environment including distribution channels, competitors and pricing strategies. KPIs: EM Net Sales, Category growth, Business segment growth EM Category Range optimization based on range architecture guidance. EM Common Range implementation and sell-out rate. Executional excellence across seasonal Go-To-Market Milestones. Executional excellence in system and data maintenance. Key Relationships: EM Business Unit Sportswear Training Team EM Horizontal Brand Teams (Concept-to-Consumer, Marketing Operations, Brand Activation) EM Business Units (Running, Football, Originals, Outdoor) EM Cluster/Country Category Management / Concept-to-consumer teams EM Channel, Finance, Demand Planning Global Business Unit Training Sportswear Knowledge, Skills and Abilities: Strong analytical skills and attention to detail Collaborative with strong communication skills Structured, organized and process oriented. Intermediate to advanced skills in MS Office Respectful Teamplayer Experience in Category Management and Merchandising are an advantage Passion for sport and fashion Ability to work on own initiative and adhere to timelines Ability to make fact-based decisions Requisite Education and Experience / Minimum Qualifications: University Degree in Business or Marketing Category Management/ Ranging/ Merchandising- or Account Marketing / Sales Experience Advanced user of Excel and PowerPoint Fluent in English (verbal and written COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

Requisition ID: 59378 Position Type: FT Permanent Workplace Arrangement: #LI-Onsite About Kerry Kerry is the worlds leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment. About the role Food Service sits as a key strategic growth platform for Kerry Group, significantly impacting our business and helping us deliver our strategy and vision. You will be responsible for driving growth through the marketing deliverables across Middle East and Africa Foodservice Customers whilst working in alignment with the Food Services General Manager (GM), and the wider Food Service commercial team. This role will develop relevant and proactive insights, Lead marketing initiatives and execute the foodservice business plan across the Middle East and Africa (MEA), focusing on our Da Vinci Gourmet (DVG) brand. You will partner with the teams to ensure best in class customer engagement. You will be adept at harvesting insights to create a clearly defined go-to-market plan aligned to business strategy and growth opportunities. Key responsibilities Strategy/ Opportunity management / Customer Management: Own the develop and execute a localized MEA foodservice plan for the region Support with execution of Best-in-class customer engagement experience Support the opportunity pipeline for both new and existing customers, aligning and prioritizing to strategic focus and plans. Review success of marketing activation plans for FS across MEA against key KPIs. Drive demand creation and performance aligned to account plans. Consumer Insights : Stay well-informed of changes in competitive landscape and to enable design differentiated strategies and positioning Develop and own a comprehensive understanding of current channel / dynamics, consumer trends, key customers positions and strategies, etc. Partner with regional insights team to deliver compelling proprietary market and consumer insights that drive and support channel / Sub-Region strategic commercial decisions Use data to assess success of previous campaigns/ initiatives and recommend corrective action where necessary Qualifications and skills Related Bachelor s Degree strong passion for marketing and food/food technology Min 5 years of experience in either FMCG/ Food Beverage marketing/ product management in a multi-national company environment Excellent presentation and communications skills Strong analytical skills analyzing consumer / marketing / sales data - Ability to anticipate customer (internal and external) needs Strong project time management skills; ability to manage multiple details and deadlines in a matrix organizations Strong consulting and facilitation skills (diplomatic and collaborative). High energy, can-do approach, high level of emotional intelligence A passion for actively engaging across the business, building partnerships based on trust and integrity. Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. In addition, Kerry does not currently utilise video chat rooms (e.g., Google Hangouts) to conduct interviews. Refuse any request that asks you to provide payment to participate in the hiring process (e.g., purchasing a starter kit, investing in training, or something similar). Kerry will not ask you to pay any money at any point in the hiring process with the exception of reimbursable travel expenses. In addition, any payments made by Kerry will be from official firm accounts bearing the Kerry name. Recruiter: #LI-RG1 Posting Type: LI

Job Title: Digital Marketing Analyst Job Summary We are seeking a highly analytical and insights-driven Digital Marketing Analyst to support digital marketing efforts at an FMCG brand in Nigeria. The ideal candidate will be responsible for measuring performance across digital platforms, identifying key trends, and delivering actionable business insights that improve ROI, guide strategy, and fuel growth. Key Responsibilities: 1. Digital Performance Analytics: Track, measure, and report on KPIs across all digital marketing channels (Meta, Google, TikTok, YouTube, programmatic, influencers, etc.). Build and maintain performance dashboards for real-time monitoring and decision-making. Analyse media campaigns (paid, owned, and earned) to understand impact and optimize performance. 2. Data-Driven Insights & Optimization: Translate campaign data into actionable insights for content, creative, audience targeting, and media investments. Identify trends, opportunities, and gaps in digital performance, consumer behaviour, and competitive landscape. Recommend A/B testing strategies and optimization plans to enhance digital efficiency. 3. Platform & Tool Proficiency: Utilize tools like Google Analytics (GA4), Meta Ads Manager, TikTok Ads Manager, Google Data Studio, Looker Studio, and other mar tech tools. Understand attribution models, media mix modelling, and customer journey tracking. 4. Reporting & Business Impact: Prepare monthly and quarterly reports with clear narratives for senior stakeholders. Link digital KPIs to broader brand and business objectives awareness, consideration, penetration, and sales uplift. 5. Collaboration & Integration: Partner with the central brand, creative, and media teams to ensure data-driven planning and execution. Liaise with digital agencies, media buying partners, and tech vendors to align reporting and improve data integrity. Required Skills & Experience: 3+ years experience in digital marketing analytics, performance marketing, or digital strategy. Strong analytical and numerical skills with proficiency in Excel, SQL (preferred), and data visualization tools. Experience working with digital media platforms (Meta, Google Ads, TikTok, YouTube, DV360, etc.). In-depth knowledge of digital metrics (CPM, CTR, CPC, ROAS, Conversion Rates, etc.). Ability to interpret complex data into clear, actionable insights. Experience in FMCG or consumer marketing is a strong plus. Soft Skills: Strategic thinker with attention to detail. Strong communication and presentation skills. Ability to work cross-functionally and influence decision-making. Proactive, curious, and thrives in a fast-paced environment.

Role & responsibilities Set KRAs to be Achieved & SOPs of both client and PPMS to be followed and ensure timely delivery of the agreed task Manpower and Route Management Ensure Manpower on ground strength as per budget allocated; Controls Attrition & Absenteeism, achieve Call Efficiency, PJP Vs Actual Visit. Team training and evaluation Activity Management – Ensure Activity Implementation on time, Asset Implementation and Maintenance, Negotiation etc. Required to set target and achieve the target of Visibility, Promo & Availability Score On time & Accurate Market Reporting. Data accuracy and analytics. Onetime escalation of issues with suggested solutions to internal as well as external prospects Review operations with client and Reporting Manager. Ensure all HR/Admin and Accounts related SOP are followed In addition to above duties and functions any other assignment given by the management occasionally or on a daily basis is to be performed.

Role & responsibilities This role is responsible for managing the trade spends effectively for all categories and build on distribution strength by leveraging cross category opportunities across traditional trade Preferred candidate profile : Deep understanding of managing sales & distribution channels Understanding of trades and spends Good knowledge of Salesforce Automation. Knowledge of marketing initiatives Understanding of GTM strategies Analytical Skills with a sound understanding of business concepts like Margins, Discounts, ROI, Pack mix etc. Preferably MBA from premier Institute with at least 5 years of experience in Sales & Trade marketing in FMCG Companies with atleast two years of experience as an ASM. Experience must cover Budget management, marketing planning and portfolio marketing mix management

Competencies Overall Feedback Responsibilities & Key Deliverables Manage a set of dealerships to achieve the business parameters like volumes, market share, collection, deliveries, spares part sales etc. Ensuring viable distribution network by appointing dealers, sub-dealers for appropriate market coverage. Ensure availability of trained manpower in adequate quantity at dealerships. Facilitate / coach the dealers and his staff for implementation various systems like MSS, Pancharatna etc. Ensure availability of appropriate service infrastructure and drive implementation of service systems for improving customer satisfaction. Execution of events like local level sales promotion campaigns, product launches etc. Train the dealer salesmen on pre-sales and sales processes, new product features / modifications. Track the competitor activities, capture feedback on performance of competitor (and our) products. Design and implementation of specific incentive schemes for dealers. Liaisoning with financial institutions / banks for exploring new avenues for retail financing of product Preferred Industries Education Qualification Diploma in Engineering; Bachelor of Engineering General Experience 5-10 years Critical Experience System Generated Core Skills Business Development Consumer Insighting Consumer Marketing Credit Management Customer Profitability Customer Relationship Management (CRM) Customer Segmentation Manpower Management Financial Reporting Inventory Management Lead Generation Market Research Marketing Campaigns Marketing Metrics Performance Management Product Knowledge & Application Promotional Activities Territory Coverage Optimization Working Capital Management Capability Building Enquiry Management System Generated Secondary Skills

Job Title : Brand Manager - Nutraceuticals Company: USV Private Limited Location: Mumbai, India Reporting to: Head of Marketing Role Purpose: We are seeking a dynamic and entrepreneurial Brand Manager/Senior Brand Manager to build and grow our Nutraceuticals portfolio from the ground up. The ideal candidate will have a strong marketing foundation, hands-on experience in brand conceptualization or restaging, and expertise in new product introductions and digital media. This role is pivotal in driving 5X growth and establishing USV as a leader in the well-being space. Key Responsibilities: Brand & Product Strategies: Assist in creating brand plans, collaborate with agencies for 360-degree campaigns, and drive digital/social media marketing. Execution & Promotions: Ensure seamless execution of marketing initiatives, including POS materials, demos, and trade activations. Media Planning: Develop media strategies aligned with brand objectives and optimize visibility across channels. New Product Development (NPD): Lead competition tracking, product differentiation, and packaging innovation within regulatory norms. Trade Marketing: Design frameworks for distributor engagement, pricing strategies, and on-ground activations. Marketing Research: Commission studies to understand consumer behavior, track brand health, and evaluate campaign success. Budget Management: Oversee A&SP spend, ensuring adherence to budgets and timely agency payments. Qualifications & Experience: Education: MBA from a premium institute in India or abroad. Experience: 6+ years in Marketing, with at least 4 years in Marketing at leading consumer-facing organizations. Experience managing projects end-to-end is a must. Skills: Strategic thinking and entrepreneurial mindset. Expertise in digital/social media marketing and media planning. Strong project management, negotiation, and interpersonal skills. Integrity and a results-driven approach.

About us: TMB (Trusted Media Brands) is the worlds leading community-driven entertainment company. Our portfolio of leading brands that includes FailArmy, Family Handyman, People Are Awesome, Reader s Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms, is powered by content that s inspired and created by our fans. Engaging more than 200 million consumers worldwide, our content available across streaming TV, social media, web, and print sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at Trusted Media Brands. Location: Gurgaon, India About the role: The Consumer Marketing Team at TMB is looking for an Associate Marketing Manager. This position will report to the Senior Marketing Manager and be responsible for Book & Magazine Direct Mail/Print campaign setup, execution and analytics; and admin functions as needed. About you: The ideal candidate for this role is able to juggle multiple projects at once and has an analytical mindset, excellent problem-solving skills and deep understanding of direct marketing principles. In addition, you possess a collaborative spirit and have strong presentation and communication skills and thrive on an opportunity to present to senior leadership and build relationships. Your day-to-day: Work with manager to set up and execute the names selection of print campaigns, provide campaign reporting, and manage the campaign timeline. Prepare campaign/weekly results reporting as needed. Perform independent campaign analysis and performance tracking, creating hypotheses and optimization opportunities for future campaigns, looking into trends and identifying potential discrepancies and errors. Approve material cost sheets vs budget, flagging discrepancies Proactively identify and evaluate new campaign opportunities and convert them into short-term or long-term projects. Collaborate actively with broader marketing, database and data teams to ensure successful campaign execution. Participate in departmental or cross-team meetings to communicate results and issues. Execute reporting using advanced media valuation analysis and calculations in Microsoft Excel, using functions such as pivot tables, vlookups, IF formulas and data filters. You have: BA (Marketing or Business Administration) required 2-3+ years experience in Consumer Marketing as an analyst or marketer. Prior media and/or subscription experience is preferred but not required. Experience with campaign performance analytics such as but not limited to variance to plan analysis, Indices / test result analysis and Profit / LTV analysis. Problem-solving skills, with an exceptional ability to digest new information, master new techniques and translate knowledge to others in a fast-paced environment An ability to prioritize and organize issues / projects for self, internal team, and external partners An attention to detail and a great number sense Excellent written and verbal communication skills, as well as presentation skills Experience in any BI tool a plus Expert knowledge of Microsoft suite of products, specifically Excel and PowerPoint Our Benefits: We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https: / / www.trustedmediabrands.com / careers / . India specific benefits: Comprehensive Time Off policies Maternity and Paternity Time off Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine* Access to Mental Health Reimbursement Annual Sport reimbursement and home office reimbursement Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This role is offered by TMB through Jukin Media India Private Limited.

About Us Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: We seek a highly motivated and result-driven Brand Partnership Manager to join our B2B team. This role is focused on creating strategic partnerships with Brands to drive brand visibility and new customer acquisition through innovative co-branded campaigns. Key Responsibilities: Identify and onboard leading FMCG brands for strategic partnerships. Design and execute co-branded campaigns integrating Paytm's offering with the brands. Lead end-to-end partnership lifecycle - from ideation, negotiation, execution, to performance tracking. Collaborate with internal teams (marketing, tech, legal, finance) to ensure seamless execution and tracking. Analyze performance metrics and continuously optimize campaigns for better ROI and customer engagement. Maintain strong relationships with partner brand stakeholders to ensure long-term collaboration and account growth. Skills that will help you succeed in this role: 5-6 years of experience in brand partnerships or strategic alliances (preferably in FMCG, FinTech, or consumer marketing). Strong understanding of co-branded campaigns, offline-to-online marketing integrations. Excellent communication, negotiation, and stakeholder management skills. Ability to think strategically while managing execution on the ground. Self-starter with a high degree of ownership and entrepreneurial mindset. Why join us Merit-based culture that thrives on self-motivated & driven individuals who are set out to make a successful career in India’s fastest-growing Fintech Organization. Agile & democratic setup that gives space to your creativity, and offers the opportunity to work at scale coupled with an environment that encourages diverse perspectives at all times. Compensation If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Role & responsibilities : Reviewing Operations team performance and gaps to be identified, planned & executed to their best to the organization. Identify Market opportunities and insights: New task opportunities within the client stream and continued engagement with client team and operations team Market visit calendar to be published for each month by the 15th of the previous month & to be shared in the monthly review as plan vs achievement’ Build a 1+1 succession plan for up to OE/OM levels. Have a competency development and execution plan with timelines for self & Team Invoicing & Payment - ensure on time billing & collection that includes variable fee CSAT - Measures Annually, Deep analysis on reasons of areas of concern scored low by the client, Action plan to improve on those areas, follow up in the monthly meeting on progress of the low points to ensure we don’t get poorly scored the next time, Suggesting and implementing ways to improve on other parameters to improve overall scores Wallet Share - Specific to Deep Delivery engagement, continued merchandizing & In store promoter program Cross category task acquisition - new geography task acquisition. Deliver target gross margin to each acquired task Build Consistency with Client Category team to in-store execution, branding, signage & adjacencies to execution Support & execute pure staffing & staff augmentation program pay roll management Strategize and suggest newer execution methods to leverage market insights, cross category, competition learning In addition to above duties and functions any other assignment given by the management occasionally or on a daily basis is to be performed respectively.

Purpose of the job: To Maintain Basic Hygiene at Nuvoco Network through BTL Activities and Create Brand Pull. Brand Promotional Activities, Brand development, Outdoor advertisement. Role & responsibilities : Proactively engage target audience and influencers to understand their evolving need and measure the impact of marketing initiatives. Engage with internal & external stakeholders - procurement, vendors, channel partners to drive marketing initiatives at speed. Track competition activity & design plans to maximize market impact. Track whole sale prices and retail prices of Nuvoco and competition on regular basis Work with Sales and other departments to ensure that marketing activities are aligned with the overall business goals. Physical Meeting with Channel Partners to understand their Needs. VMX Data Updating and Ensuring 100% Completion MoM. Ensuring Completion of various relationship programs running time to time Budget, IR, PR Data Submission on or Before Given Timeline. Ensuring Subharambh SLA 100% MoM. Coordinate with vendor for timely Bill Submission within Given Timeline. Drive premium products DGMF for Dealers, Retailers and New Dealers.

Whats in it for you? Lead a dynamic field sales team and drive real results Own the game plan for growthstrategy, execution, and innovation Work cross-functionally with some of the sharpest minds in FMCG Make big moves with big brands in a fast-paced, purpose-driven culture Grow your career with world-class learning and leadership exposure What You'll Do: Drive our Route to Market strategy across channels and markets Build and develop a top-notch sales team that wins consistently Partner across Sales, Marketing, RTM, and Finance to bring plans to life Lead key KPIs—sales, cost, people, and productivity Take charge of new launches, regional activations, and growth pilots Champion tech, process, and governance to scale smartly What You Bring: MBA from a premier B-school 5–8 years’ experience in FMCG sales (including 3+ years as ASM/Business Manager) Regional/National exposure in sales planning & execution A strong commercial lens, inspiring leadership, and a get-it-done attitude Apply now on the below link and lead the change where it matters most— on the ground and in the hearts of consumers. https://careers.mars.com/global/en/job/R124727/Regional-Customer-Marketing-Manager-West;-Mars-Petcare;-Mumbai

As part of this team, We are seeking a passionate and detail-oriented Adobe Digital Analytics Specialist to join our Business Insights & Analytics team. This role focuses on driving end-to-end digital data strategies using the Adobe Experience Cloud ecosystem, with a strong emphasis on Adobe Analytics , Customer Journey Analytics (CJA) , and Adobe Experience Platform (AEP) . The ideal candidate will collaborate closely with developers, marketers, and product owners to deliver robust tracking solutions and actionable insights that power personalised digital experiences. Core Responsibilities Define, implement, and maintain scalable tagging strategies using Adobe Experience Platform (AEP) and Adobe Data Collection (Launch) . Configure and manage data collection using Adobe Web SDK and Data Layer standardization practices. Leverage Adobe Analytics and Customer Journey Analytics (CJA) to monitor performance and analyze cross-channel user behavior . Partner with development and product teams to design robust data layer specifications aligned with business requirements. Debug and validate Adobe tags using tools like Adobe Experience Platform Debugger , browser DevTools , and custom QA scripts. Create comprehensive dashboards, segments, and calculated metrics in Adobe Analytics/CJA for key stakeholders. Ensure all tracking solutions adhere to data privacy regulations (e.g., GDPR, HIPAA). Maintain documentation for tag management, data layer specifications, and implementation guidelines. Required Qualifications Proven experience with Adobe Analytics and Customer Journey Analytics (CJA) for digital performance reporting and insights. Hands-on expertise in Adobe Experience Platform (AEP) , especially in Real-Time Customer Profile and schema configuration. Proficiency in Adobe Data Collection (Launch) and Web SDK implementation, including rule configuration and extensions. Strong understanding of JavaScript , browser debugging, and custom code implementation within the Adobe ecosystem. Experience creating or managing structured data layers aligned with digital analytics best practices. Familiarity with privacy-compliant tracking and governance (GDPR, HIPAA). Good-to-Have / Preferred Experience Experience with Adobe Target for A/B testing and personalization. Exposure to Adobe Experience Manager (AEM) and understanding how content structure affects analytics. Familiarity with Adobe Journey Optimizer (AJO) and its connection to journey orchestration and event-based triggers. Knowledge of server-side tagging concepts and use of edge-based data collection. Working experience with non-Adobe platforms like Google Tag Manager or Google Analytics is a plus but not mandatory. Understanding of CDP integration , audience segmentation, and real-time event forwarding . Skills & Competencies Strong analytical thinking and attention to detail. Ability to clearly communicate technical concepts to business stakeholders. Collaborative mindset with a passion for building scalable and future-ready analytics systems . Proactive problem solver with the ability to work independently and in cross-functional teams. Education & Experience Bachelors or Master s degree in Computer Science , Data Science, Analytics, or related field preferred. 3+ years of hands-on experience working with Adobe Experience Cloud tools in digital analytics roles.

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers including businesses, governments, and campuses and creating a marketing system that nurtures learners throughout their professional lives. As a Paid Marketing Manager focusing on managing and expanding Coursera s affiliate program, you will be responsible for leading and scaling one of our highest-impact customer acquisition channels. You will own the global strategy and execution across affiliate and influencer performance marketing, driving both short-term performance and long-term sustainable growth. As an individual contributor, you will be managing a high-performing agency partner to grow Coursera s presence through strategic partnerships with top-tier affiliates, long-tail publishers, and influencers across global markets. You ll lead data-driven campaign planning and execution, optimize performance through rigorous analysis, and collaborate cross-functionally with other paid channels, organic social, brand, regional marketing teams, data science, product,, and media agency partners (as needed) to ensure we are driving performance and effectively communicating our brand. To be successful in this role, you ll define and execute the strategic roadmap for affiliate and influencer marketing, manage a performance-driven budget, and consistently meet acquisition targets. Responsibilities: Own and lead the global strategy and day-to-day operations of Coursera s affiliate and influencer marketing programs, ensuring seamless execution across campaigns, creatives, tracking, and partner support Drive data-informed growth by overseeing performance analysis across markets globally, partners and campaigns using internal analytics tools and dashboards Lead and optimize the end-to-end partner lifecycle from affiliate and publisher discovery, vetting, and onboarding to ongoing relationship management and strategic development Develop and execute scalable acquisition and promotional strategies in collaboration with top-tier publishers, influencers, and agency partners to support priority products, seasonal campaigns, and regional initiatives Oversee the creation and execution of compelling communications, content, and campaign assets to drive partner engagement and performance at scale Act as the primary liaison with Coursera s affiliate and influencer agency, ensuring consistent delivery, innovation, and alignment with business goals Basic Qualifications: 7+ years of experience in affiliate & influencer marketing, performance marketing, partnerships with a strong focus on customer acquisition, revenue, and measurable growth, with at least 3 years in a leadership or strategic role Proven track record of leveraging data to drive strategic decisions, with advanced proficiency in Looker, Looker Studio, Excel, or equivalent analytics tools Demonstrated success in leading and executing high-impact marketing campaigns across global markets, including experience with partner outreach, activation, and performance optimization Exceptional communication and relationship management skills, with the ability to collaborate effectively across geographies and time zones to represent Coursera externally with partners and affiliates Experience leading external agencies or vendor relationships to scale partner programs and campaigns, strategy, and execution Preferred Qualifications: Experience managing global campaigns or partnerships across key markets such as the NAMER, EMEA, APAC, and LATAM Prior work with marketing or partnership teams in consumer tech, e-learning, or subscription-based businesses Familiarity with affiliate and influencer platforms (e.g., Impact, Partnerize, Rakuten, ShareASale) and marketing automation tools. Experience with fraud detection tools like AdPolice, Impact, BrandVerity, The Search Monitor, Adthena, etc. Familiarity with SQL and Google Suite is advantageous Strategic understanding of customer acquisition funnels and performance marketing metrics (CAC, ROAS, LTV) If this opportunity interests you, you might like these courses on Coursera: Influencer Marketing Strategy Affiliate Marketing Course Social Media Marketing Specialization #LI-MJ1 Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org. For California Candidates, please review our CCPA Applicant Notice here. For our Global Candidates, please review our GDPR Recruitment Notice here. #LI-Remote

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Promotions & POS Marketing Assistant supports the development and execution of promotional campaigns and Point of Sale (POS) marketing activities across retail and business channels. This role is responsible for ensuring marketing materials are delivered on time, effectively implemented, and aligned with client brand standards to drive customer engagement and sales growth.Role requires Digital Marketing Ads & Promotion creation/design Education: Bachelor's degree in Marketing, Business Administration, or a related field (preferred). Relevant certifications in marketing or project management are a plus.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Familiarity with marketing tools and platforms, including POS management systems. Basic understanding of data analysis and reporting tools. Knowledge of retail and consumer marketing principles. Attention to Detail:Ensure high-quality execution of marketing materials and campaigns. Organizational Skills:Ability to manage multiple tasks and meet deadlines. Communication:Strong verbal and written skills to coordinate with teams and vendors. Collaboration:Work effectively in a team-oriented environment. Adaptability:Respond to dynamic business needs and priorities. Familiarity with POS or promotional marketing is preferred. Roles and Responsibilities: Campaign Support: Assist in planning and coordinating promotional campaigns, ensuring timely delivery of assets and materials. Work with vendors and internal teams to develop, produce, and distribute POS marketing materials.2. POS Marketing Execution: Support the deployment of POS materials in client retail locations, ensuring brand compliance and quality standards. Coordinate with regional teams to monitor the implementation of promotional displays and campaigns.3. Reporting and Analytics: Track and report the performance of promotional campaigns, gathering insights to inform future strategies. Assist in analyzing customer and sales data to evaluate campaign effectiveness.4. Administrative Support: Maintain accurate records of campaign details, budgets, and timelines. Assist in managing relationships with vendors, suppliers, and marketing agencies.5. Compliance and Quality Assurance: Ensure all promotional and POS materials meet client brand guidelines and regulatory requirements. Qualifications Any Graduation

Job Objective: Mass offline team focuses on driving acceptance at offline merchants across urban and rural markets across the country. The Marketing Lead is responsible for building a strong merchant base and ensuring a strong relationship with them. The role will require keen observation of merchant and customer behaviour, along with available performance data to modify and evolve regional plans and suggest product / process innovations for better service of customer needs. The incumbent will therefore be responsible for setting up team to drive acquisition and quality targets in an efficient manner. Reporting Matrix: The role will report to Marketing Head Offline Business and will be based out of Bangalore Responsibilities: • Driving Retail Visibility - executing through Regional Marketing Managers (RMM) • Monthly/ Quarterly planning of material - Collateral planning and Planogram formulation • Innovation in Visibility Elements for Mass • Branding/marketing for market share - conceptualizing scale projects like Photo QR, Soundbox Deployment, etc • Regional deployment audit to improve quality of servicing in the field • Identifying regional problems and taking initiatives to solve them with RMMs • Designing of National collaterals to improve TOMA and preference of in the merchant community • Improving Business app engagement Increase #merchants using Business app Drive awareness and adoption of Business app features • Driving various product led interventions to simplify and automate way of working resulting in increased efficiency • Coordination with various external stakeholders (Ex: printing partners, delivery partners, agencies) to ensure SLAs are adhered • Brand Presence / Awareness events (Offline) - Mall Activations /Canter /Marathons /Enclaves /OOH Planning for national campaigns, etc.

Manage a set of dealerships to achieve the business parameters like volumes, market share, collection, deliveries, spares part sales etcEnsuring viable distribution network by appointing dealers, sub-dealers for appropriate market coverage Ensure availability of trained manpower in adequate quantity at dealerships Facilitate / coach the dealers and his staff for implementation various systems like MSS, Pancharatna etcEnsure availability of appropriate service infrastructure and drive implementation of service systems for improving customer satisfaction Execution of events like local level sales promotion campaigns, product launches etcTrain the dealer salesmen on pre-sales and sales processes, new product features / modifications Track the competitor activities, capture feedback on performance of competitor (and our) products Design and implementation of specific incentive schemes for dealers Liaisoning with financial institutions / banks for exploring new avenues for retail financing of product Preferred Industries Tractor Farm Sector Education Qualification Diploma in Engineering; Bachelor of Engineering System Generated Core Skills Business Development Consumer Insighting Consumer Marketing Credit Management Customer Profitability Customer Relationship Management (CRM) Customer Segmentation Manpower Management Financial Reporting Inventory Management Lead Generation Market Research Marketing Campaigns Marketing Metrics Performance Management Product Knowledge & Application Promotional Activities Territory Coverage Optimization Working Capital Management Capability Building Enquiry Management