Communications Manager

Job Title: Communication Manager

Location: SAPA Bakery, Mysore

Employment Type: Full-time

About SAPA Bakery:

We are an innovative bakery passionate about crafting quality products and providing unique customer experiences. Our team thrives on creativity, community, and collaboration.

Job Overview:

We are seeking a dynamic, multi-skilled professional to lead our brand’s online presence, design visually compelling content, and coordinate engaging events that connect us with our customers and community.

Key Responsibilities includes below,

Social Media Marketing:

• Develop and execute long-term social media strategies to increase followers, engagement, and brand awareness.
• Identify and target key audiences, tailoring content to their interests and preferences.
• Stay ahead of industry trends to ensure our content remains fresh and relevant.
• Oversee all daily social media activities, including scheduling posts, monitoring engagement, and maintaining brand consistency.
• Collaborate with the marketing team to implement strategic campaigns.
• Produce original, high-quality content (photos, videos, reels, stories, etc.) for all platforms.
• Capture authentic behind-the-scenes moments of our kitchen, staff, and events.
• Partner with influencers and leverage user-generated content to amplify our reach.
• Engage with our online community by responding to comments, messages, and reviews.
• Build relationships with followers and potential customers through creative engagement strategies (polls, quizzes, etc.).
• Track and analyze social media performance, reporting on key metrics (reach, impressions, conversions, ROI).
• Provide actionable insights to optimize future campaigns.

Graphic Designing:

• Reinforce brand identity by integrating consistent design elements across all channels.
• Assist in event and workshop set design, menu development, and creative assets for tastings and special promotions.
• Design visually appealing social media posts, stories, and templates for recurring content (daily specials, promotions, events).
• Work closely with the social media team to ensure all creative is on-brand and trend-aware.
• Capture professional-quality product photos and videos for social media, website, and marketing materials.
• Create engaging video content (Reels, tutorials, behind-the-scenes features) that highlights our bakery’s uniqueness.

Event Management:

• Plan, coordinate, and execute memorable events: product launches, pop-ups, tastings, bakery anniversaries, and more.
• Manage logistics including venue selection, vendor coordination, and permitting.
• Ensure all events align with our overarching marketing strategy.
• Identify and build relationships with influencers, food bloggers, and local personalities for collaborations and takeovers.
• Organize product partnerships and sponsored content with influencers whose audiences match our target demographic.
• Develop and implement marketing campaigns to promote events across email, social media, and other digital channels.
• Track and report on event performance (ticket sales, attendance, engagement) to guide future planning.
• Devise interactive activities and contests during events (bake-offs, tasting competitions) to boost customer participation.
• Help develop loyalty programs and collect customer feedback to enhance future experiences.

Qualifications and Skills:

• Proven experience in social media management, graphic design, and event coordination.
• Strong portfolio showcasing creative content and design work.
• Proficiency in social media platforms, design tools (Adobe Creative Suite, Canva), and analytics software.
• Excellent communication, organizational, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Passion for food culture and community engagement is a plus.
• Knowledge of photography/videography and basic editing techniques.

How to Apply

If you are a creative, results-driven professional with a passion for food and community, we would love to hear from you!

Please send your resume, portfolio, and a brief cover letter explaining your fit for this role to humanresources@sapabakery.com

SAPA Bakery is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.