Commerce Manager & Media Buying Specialist

Experience: 23 years (min. 2 years hands-on) Location: Chennai Function: E-commerce + Omni-channel Media Buying

Role Purpose

Own product feed health and marketplace revenue while leading end-to-end media buying across programmatic (DV360/TTD), OTT/CTV, display/video, search/shopping, social, audio, DOOH/OOH, and managed TV/radio/printfrom planning and negotiation to trafficking, verification, optimization, and measurement.

Key Responsibilities

1) E-commerce Feeds, Listings & Marketplaces

Build/optimize Google Merchant Center feeds (titles, GTIN/MPN, taxonomy, shipping/tax); fix disapprovals & policy flags; use rules/supplemental feeds.

Manage Amazon, Flipkart, 1mg catalogs: A+ content, variations, reviews/Q&A, pricing/deals, Buy Box strategy.

Align inventory/price with Ops; plan sale events, coupons, bundles; PDP CRO (image stacks, bullets, comparison tables, FAQs).

2) Media Buying (Digital + Traditional)

Programmatic Display/Video/CTV: Open auction, PMPs, PG; VAST/VPAID; CTV supply planning.

Search/Shopping/Commerce: Google Search, Shopping/Performance Max, retail media (Amazon/Flipkart).

Paid Social: Meta, YouTube, LinkedIn (if B2B), TikTok (policy-dependent).

Audio: Spotify/JioSaavn (self-serve or I/O).

DOOH/OOH & Print/TV/Radio: Plan, negotiate, raise I/Os, track proofs of performance.

Set budgets, flighting, Reach/Frequency/GRP plans, rate negotiation, value-adds & make-goods.

3) Ad Ops, Brand Safety & Measurement

Trafficking via CM360 (or equivalent): creatives, tags, macros; naming conventions; frequency caps, geo/dayparting.

Verification: Implement IAS/DV/Moat for viewability, IVT, brand suitability (GARM tiers, block/inclusion lists).

Attribution & lift: geo-holdouts, conversion lift studies; MMM/MTA literacy; incrementality mindset.

4) Optimization & Analytics

Bid/budget pacing, SPO, audience overlap control, creative rotations, negative keywording, query sculpting via feeds.

Build SKU-level P&L and dashboards (ROAS, TACOS, CPM/CPV/VCR, viewability, IVT, effective frequency).

Run structured A/B tests; maintain media calendar & test log.

Tool Stack (You must already use most of these)

DSPs: Google DV360, The Trade Desk (TTD), Amazon DSP (nice).

Ad Server/Trafficking: Campaign Manager 360 (CM360), Floodlight.

Verification: Integral Ad Science (IAS), DoubleVerify (DV), Moat.

Search/Commerce/Social: Google Ads (Search/Shopping/PMax/YouTube), Amazon Ads, Flipkart Ads, Meta Ads.

DOOH/Audio: Vistar (DOOH) or equivalent; Spotify Ad Studio.

E-com/Feeds: Google Merchant Center, feed rules/supplemental feeds; Shopify product/metafields, bulk editors.

Analytics: GA4, Looker Studio, GSC; Sheets/Excel (QUERY, INDEX-MATCH, PIVOT, REGEX); Tag Assistant, Pixel Helpers.

Certifications (Preferred)

IAB Digital Media Buying & Planning

Google Marketing Platform: DV360 & CM360

Google Ads (Shopping/Search/Video), Amazon Advertising

GA4 Certification

IAS/DV brand safety modules (nice to have)

Must-Have 2+ Years Hands-On Experience (Hard Screen)

Programmatic: Planning, launching, and optimizing in DV360 or TTD (audiences, PMPs/PG, pacing, VCR, viewability, brand safety).

Ad Ops: Trafficking in CM360 (floodlights, frequency, naming, QA).

Verification: Applying IAS/DV/Moat and acting on viewability/IVT reports.

Shopping/Commerce: Managing GMC feeds and running Shopping/PMax; marketplace ads (Amazon/Flipkart).

Planning/Negotiation: Building reach/frequency/GRP plans; negotiating rates/I/Os for at least one of DOOH/OOH/print/radio/TV.