Cold Email Strategist for Gurgaon(Deliverability and Smartlead)

Job Description

Job Title: Cold Email Strategist (Deliverability & Smartlead Expert) Location: Remote Job Type: Full-Time / Contract Reports To: Head of Growth / Marketing Director About the Role: We are seeking a highly skilled and data-driven Cold Email Strategist to lead our outbound email campaigns across various markets. You will be responsible for strategizing, executing, and optimizing cold email outreach using tools like Smartlead , with a strong emphasis on deliverability, domain/IP reputation , and compliance . Your work will directly influence lead generation and sales pipeline growth. Key Responsibilities: Design and implement cold email campaigns using Smartlead or similar tools, optimizing for deliverability and response rates . Set up and manage email seed lists , A/B tests, and inbox placement monitoring tools. Develop and execute comprehensive email warm-up strategies for new domains/IPs to maintain sender reputation. Manage and monitor domain reputation , IP health , DNS records (SPF, DKIM, DMARC), and blacklist status. Ensure all email content meets CAN-SPAM, GDPR , and other compliance standards to avoid spam traps and penalties. Collaborate with content teams to create high-performing cold email sequences that resonate with target audiences. Analyze campaign performance metrics (open rates, click-throughs, replies, bounce rates) and optimize accordingly. Implement segmentation, personalization, and automation strategies to scale outreach efforts. Troubleshoot deliverability issues and propose solutions in real-time. Requirements: Proven experience (3+ years) in cold email marketing , especially at scale. Hands-on experience with Smartlead , Lemlist, Instantly, Mailreach, or similar outreach platforms. Strong understanding of email infrastructure : DNS setup, warm-up tools, inbox rotation, SMTPs, etc. Familiarity with seed list testing , inbox placement tools (e.g., GlockApps, MailTester, Folderly). Deep understanding of email deliverability factors and reputation management (domain/IP, blacklist monitoring). Experience with email content compliance and knowledge of international email marketing laws. Strong analytical skills and ability to interpret complex campaign data to drive performance. Excellent written communication and project management skills. Nice to Have: Experience with CRM tools and lead enrichment workflows. Copywriting or conversion-focused messaging skills. Familiarity with sales enablement and pipeline acceleration strategies. What We Offer: Competitive compensation Flexible remote work schedule Opportunity to work with a fast-growing and innovative team Access to premium tools and professional development resources Show more Show less