Clay Expert – Lead Automation & Enrichment Specialist

Job Description

Job Title: Clay Expert – Lead Automation & Enrichment Specialist Location: Remote Type: Full-Time / Contract Reports To: Head of Growth / Marketing Ops Lead About the Role: We are looking for a detail-oriented and technically skilled Clay Expert to help automate and optimize our outbound lead generation workflows. In this role, you'll be responsible for using Clay.com to build dynamic lead lists, enrich contact data, and create scalable outbound systems. You’ll collaborate with the growth, sales, and data teams to create high-quality pipelines that convert. Key Responsibilities: Design and maintain complex Clay workflows for lead sourcing, enrichment, and segmentation . Integrate Clay with tools like Smartlead, Apollo, HubSpot, Lemlist, Instantly, Google Sheets , and other APIs. Build logic-driven automation using filters, AI steps, conditionals, and external API connectors. Identify and integrate data enrichment sources (e.g., LinkedIn, Clearbit, Crunchbase, Apollo, etc.). Set up automated lead scoring, deduplication, and cleaning processes within Clay. Monitor workflow performance and continuously optimize for speed, accuracy, and relevance. Collaborate with marketing/sales to align lead generation strategies with ICPs and campaign goals. Maintain best practices for data hygiene, compliance, and enrichment integrity. Requirements: 2+ years of hands-on experience with Clay.com in a growth, marketing ops, or sales ops context. Proven ability to set up and optimize multi-step enrichment and automation flows using Clay’s features. Strong understanding of B2B lead generation, data enrichment , and outreach strategy. Experience with integrating APIs and using platforms like Zapier, Make.com, or native webhooks. Familiarity with outbound tools (Smartlead, Instantly, Lemlist) and CRMs (HubSpot, Salesforce). Analytical mindset with the ability to troubleshoot and improve workflow performance. Excellent communication skills and attention to detail. Nice to Have: Familiarity with AI enrichment steps and using tools like GPT within Clay. Experience working with large datasets and B2B contact databases. Previous experience in SaaS, growth hacking, or sales automation. What We Offer: Competitive compensation Flexible remote work schedule Work with a fast-paced, forward-thinking growth team Access to premium tools and ongoing training resources Show more Show less