Chief Operating Officer (COO) / Integrator

Position: COO / Integrator (Second-in-Command)
Department: Executive Operations
Reports to: CEO & Director
Location: Sector 63-Noida, India
Shift Timings: 12 PM to 9 PM IST

About CBAYEXPRESS: Herbishh

CBAYEXPRESS CORPORATION is a Canadian-based e-commerce company with multi-market presence across Amazon (US, CA, MX, UK, EU, AU, SG, IN, UAE), Walmart, Shopify (Herbishh.com, BisonBody.com), eBay, Etsy, and more.

Our flagship brand Herbishh leads in hair care & personal care, with revenues exceeding CAD 15M annually, and we are scaling rapidly towards CAD 30M+ in global sales.

With 40+ employees across Canada, India, and the Philippines, we are now hiring a COO/Integrator to streamline operations, enforce accountability, and scale the company to its next phase of growth.

Role Overview

The COO will act as the Integrator (EOS model) and second-in-command to the CEO, ensuring that vision translates into execution. They will oversee cross-functional teams (Amazon, Shopify/D2C, Inventory, Finance, HR, Regulatory, and Customer Success) and enforce SOPs, KPIs, and operational discipline.

This is a hands-on leadership role, ideal for someone who has scaled an e-commerce business from $10M → $30M+ and knows how to align global teams across multiple marketplaces.

Key Responsibilities

1. Leadership & Alignment

• Translate CEO’s vision into executable quarterly/annual plans.
• Manage and mentor Department Heads (Amazon, D2C, Inventory, Finance, Marketing, HR).
• Run weekly leadership meetings with clear scorecards, KPIs, and accountability.

2. Operational Excellence

• Build, enforce, and update SOPs across all departments (Amazon, Shopify, Finance, HR, Regulatory).
• Drive operational efficiency across Canada, India, PH, and Mexico teams.
• Ensure smooth coordination between product sourcing (India/China) and sales (Amazon, Shopify, Walmart).

3. Financial & Performance Management

• Partner with CFO/CPA and Finance team to ensure P&L discipline.
• Monitor gross margins, TACOS, working capital, and inventory health.
• Set quarterly KPIs for each department and ensure consistent reporting.

4. Growth Enablement

• Support 3PL expansion in Ontario (logistics arm).
• Drive marketplace expansion (Mexico, UAE, AU).
• Ensure regulatory compliance (MOCRA, Health Canada, EU/UK SCPN, etc.) is built into launches.

5. People Management

• Oversee HR Managers to ensure global alignment.
• Resolve cross-team conflicts, restructure roles where needed.
• Build leadership pipeline for scaling to 60+ employees.

Requirements

• 7–10 years in e-commerce / D2C / Amazon-native operations.
• Proven track record of scaling business from $10M → $30M+ revenue.
• Strong background in Amazon FBA ops, multi-country marketplaces, and supply chain.
• Experience managing 40+ person distributed teams.
• Hands-on with KPIs, dashboards, SOP creation, and process automation.
• Excellent communicator, able to align India, PH, Canada, and Mexico teams.

Nice-to-Have

• Exposure to beauty/personal care categories.
• Experience in Shopify CRO / D2C growth.
• Familiarity with financial reporting, CAC/LTV metrics, and tax compliance.
• EOS/Traction framework experience (Integrator role).

What We Offer

• Competitive salary (INR 25–35 LPA or depends based on experience).
• Opportunity to be the #2 in a rapidly scaling global e-commerce brand.
• Direct mentorship from CEO.
• Career progression to Global COO / President role as business expands to retail & 3PL.
• Work with a multicultural team across 4 continents.

Job Types: Full-time, Permanent

Pay: ₹2,500,000.00 - ₹3,500,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Provident Fund

Application Question(s):

• Location:
• Notice Period:

Experience:

• E-Commerce: 6 years (Preferred)
• Amazon Global Marketplace: 6 years (Preferred)
• Team management: 6 years (Preferred)