Chief Marketing Officer - CMO

Role Mission:

Lead global Solar Modules growth by generating qualified leads, strengthening networks, and empowering sales. Oversee strategic programs, market outreach, and government partnerships to secure large-scale projects and drive profitable growth, market share, and brand positioning across India, and overseas (the US, Europe, and MENA)integrating all BD, sales, export, KAM, channel, and dealer functions under one AOP-aligned strategy.

Roles and Responsibilities:

1. Strategic BD & Partnerships:

• Execute national/international GTM strategies to hit AOP across segments
• Identify and pursue BD via outreach, ecosystems, consultants, and account-based programs
• Build and manage relationships with EPCs, IPPs, utilities, distributors, financiers, and influencers
• Influence product roadmap and SKU mix by geography
• Design structured engagement programs, co-branded activations, and joint BD content

2. Strengthening National and Internation Sales:

• Define and implement robust national sales strategy aligned to policy and state incentives
• Lead annual/quarterly sales planning, forecasting, and resource allocation
• Target new growth areas and drive penetration in priority states

3. Key Account Management:

• Ensure high-touch engagement and differentiated value for strategic projects
• Develop multi-year account roadmaps with technical and exec-level programs
• Foster C-suite relationships through structured meets

4. Market Intelligence and Strategy:

• Track national/international policies, tariffs, incentives, and certifications
• Maintain competitor dossiers on pricing, capacity, tech, and bankability
• Analyse demand signals, channel health, and segment profitability
• Lead trade show participation with curated customer programs
• Oversee market-specific collateral, case studies, bankability packs, and sustainability narratives
• Collaborate with Product/Engineering on technical specs and business cases

5. Leadership and Culture:

• Build and mentor national and international sales, BD, dealer, and KAM personnel
• Embed ethics, compliance, customer obsession, and data-driven decision-making
• Fostering a high-performance culture through effective talent acquisition, talent development and retention
• Exhibit Jakson values of

  Integrity, Care, Collaboration, Entrepreneurship and Excellence

Skills:

• Deep expertise in solar industry trends, policies, trade regimes, certifications, sustainability standards, and regulations.
• Expert negotiator and contract manager for frameworks and long-term supply deals
• Sharp analyst of market intelligence, competition, and customer data
• Commercially savvy on pricing, margins, FX, Incoterms, and credit risk
• S ack record of building high-engagement, high-performance teams and driving cross-functional resultsS

Key Interfaces:

Internal:

External:

Education & Expertise:

• Bachelors degree preferably in electrical & Electronics Engineering or International Business
• Master's Degree, ideally an MBA with focus on International Business or Sales & Marketing
• 15-20 years of experience with at least 5+ years in experience in similar role
• Proven track record in national and international sales, channel sales, dealer network management, and key account management.