Channel Management Manager

Job Description

The Senior Manager Channel and Retail Marketing will be responsible for developing and executing marketing strategies that enhance brand visibility, drive demand generation, and support business growth through franchise partners, healthcare partners, retail channels, and direct consumer engagement. This role will focus on channel marketing initiatives, BTL activations, and strategic partnerships to strengthen the firms market presence in the health diagnostics sector. Role & responsibilities Channel Marketing BTL Marketing & Activation Marketing Strategy & Execution Performance Tracking & Budget Management Channel Planning (Identification of Grey Areas where we can open Collection centers- West Region) Franchise operation (Collection Centre) Channel Revenue (Collection centre)-Who has handled volume of Business Market Activation (Hyper local activity) Channel P&L Preferred candidate profile Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred). 11-12 years of experience in channel marketing, BTL marketing, or trade marketing, preferably in healthcare, diagnostics, or FMCG sectors. Proven track record in partner marketing, healthcare outreach programs, and BTL campaign execution . Interested candidates can share their resume to kirankumar.swarna@cielhr.com