Cattle Feed Sales & Marketing

ROLE OBJECTIVES

To create and grow the cattle, poultry, and fish feed business in the assigned territory by collaborating with farmers, milk collection centers, hatcheries, aquaculture centers, retailers, and dealers.

1. Market Development

• Develop the market for cattle, poultry, and fish feed through customer and farmer meetings.
• Expand the market by acquiring or developing new distributors and customers.
• Build a strong foundation by identifying potential cattle farmers, poultry farmers, fish farmers, milk collection centers, and hatcheries.
• Ensure customer retention and appoint dealers in untapped markets.
• Conduct competition analysis and evaluate price/product performance for all feed types regularly.
• Survey the designated area and perform PDME (Plan, Do, Measure, Evaluate) for target planning across feed categories.

2. Customer Relationship

• Maintain strong relationships with key opinion leaders in cattle, poultry, and fish farming sectors to promote products.
• Convert existing customer relations into regular buyers of all feed categories.
• Conduct daily customer visits as per the tour and route plan to generate business.
• Organize farmer meetings for cattle, poultry, and aquaculture sectors with Extension Managers at collection centers and other locations.
• Address and resolve customer complaints for all feed types.
• Arrange technical seminars for cattle, poultry, and fish farmers to educate them about feed benefits.
• Consistently follow up to maintain long-term customer relationships.

3. Other Activities

• Lead conversions across all feed categories and ensure timely product delivery to customers.
• Ensure 100% payment collection, adhering to credit policies.
• Complete documentation for customer creation, credit agreements, MOUs, and dealership agreements as per SOPs.
• Coordinate with the sales coordinator to optimize delivery logistics for all feed categories, reducing transportation costs.
• Collect and maintain data on prospective customers categorized by geography, feed type, and customer type.
• Collaborate with internal departments and authorities for seamless operations.

3. EDUCATION AND EXPERIENCE

Educational Qualifications

• Any science graduate/LSS/Dairy Diploma/Aquaculture Diploma/MBA/Bsc Agriculture.
• Additional certifications relevant to sales or cattle/poultry/fish feed (preferred).

Relevant Experience

• Experience in feed sales (cattle, poultry, or fish), feed mills, milk collection centers, hatcheries, aquaculture, or fertilizer/pesticide sales.

Age Range

• 21 to 45 years.

4. KNOWLEDGE, SKILLS, AND ATTRIBUTES

Knowledge

Skills

Attributes

- Knowledge of the territory

- Communication skills

- Honest

- Product knowledge (cattle, poultry, fish)

- Convincing skills

- Hardworking

- Insights into customer potential

- Computer skills

- Positive attitude

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person