Category Manager

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About Ridhira Group

Ridhira Group is a rapidly scaling brand in luxury wellness, experiential retreats, holistic living, lifestyle memberships, wellness products, and premium hospitality. The company is expanding its digital footprint with a strong e-commerce vertical focused on wellness and lifestyle products.

Job Summary

The Category Manager will lead the strategy, P&L ownership, growth, and performance of assigned product categories on the e-commerce platform. The role includes vendor management, pricing, assortment planning, digital merchandising, demand forecasting, and working cross-functionally with marketing, operations, supply chain, and technology teams to drive revenue.

Key Responsibilities

Category Strategy & Planning

• Define category vision, roadmap, and growth plan aligned with business goals.
  
• Identify new products, brands, and suppliers relevant to the wellness & lifestyle category.
  
• Conduct market research, trend analysis, competition mapping, and customer insights.
  

Vendor & Supplier Management

• Identify, onboard & negotiate with vendors/suppliers for pricing, exclusivity & commercial terms.
  
• Ensure SLA compliance for procurement, quality, packaging & fulfillment.
  
• Maintain strong relationships to drive cost advantage and product innovation.
  

Assortment & Pricing

• Build and optimize category assortment based on customer demand trends.
  
• Define pricing architecture, promotion strategy, and discount mechanisms.
  
• Drive sales through bundling, cross-selling, upselling & membership-based pricing models.
  

P&L & Performance Management

• Manage end-to-end category P&L including sales, margins, inventory & returns.
  
• Track weekly/monthly category KPIs and take corrective actions for revenue optimization.
  
• Collaborate with finance & supply chain teams for accurate forecasting and demand planning.
  

Digital Merchandising & Growth

• Work with digital marketing teams to drive visibility, traffic, and conversions.
  
• Ensure accurate listing, content, SEO, UX placements, and category filters.
  
• Co-create campaign calendars with marketing for new launches and seasonal promotions.
  

Customer Experience & Quality

• Ensure product quality standards, packaging guidelines, and brand alignment.
  
• Monitor customer reviews, returns & service issues and drive improvements.
  
• Implement initiatives to increase repeat purchase, NPS, and membership engagement.
  

Key Skills Required

• Category management expertise, preferably in e-commerce, wellness, lifestyle, FMCG, D2C, retail, beauty, or home/living.
  
• Strong analytical skills, business acumen, and P&L ownership capability.
  
• Proven experience in brand/vendor negotiations and product lifecycle management.
  
• Good understanding of digital commerce metrics (CTR, AOV, CAC, CVR, ROAS etc.).
  
• Proficiency in MS Excel/Google Sheets, analytics dashboards, and marketplace tools.
  

Education & Experience

• Bachelors/Masters degree in Business, Marketing, Retail Management, Supply Chain or related disciplines.
  
• Minimum

  510 years of experience in category management

  , preferably in

  e-commerce / D2C / retail

  .
• Exposure to

  wellness, lifestyle, beauty, nutraceuticals, home & living products

  will be an added advantage.

Competencies

• Strategic thinking with execution excellence
  
• Cross-functional collaboration
  
• Negotiation & relationship management
  
• Data-driven decision making
  
• Customer-centric mindset
  
• Ability to lead launches & high-growth categories

Apply Now:

Email: anusha@ridhira.com

WhatsApp CV: +91 7386688223