Category Associate / Senior Category Associate

Job Description

About the role: Unacademy is looking for go-getters to build go-to-market and key initiatives for its business to ideate, plan and execute properties that can unlock demand and growth. This role will be at the intersection of business and marketing, requiring key business management skills with the ability to growth-hack for new user acquisition. Roles & Responsibilities - Market research: Market research and identify key levers from different social media, affiliate partners to grow the business. - Acquisitions: Own the life cycle of lead generation, negotiation, onboarding of affiliate partners. - Campaigns: Strategise and execute multiple campaigns with a calendar plan across all the partners to deliver top of the funnel. - Business Excellence: Daily monitoring of partner channel performance, run efficiency experiments with data based decisions Youtube Management/ Video editing Content Creation Youtube Marketing.