Campaign Specialist

Job Description

Greetings for the Day!!! We are in search to scout a resource for a Campaign Ops Specialist role to be associated with our client a B2B product company in Bangalore. JOB DESCRIPTION Position/Title: Campaign Ops Specialist Location: Bangalore Shifts 03:30 PM to 12:30 AM IST Organization: Product B2B company Position Description We are seeking a skilled, detail-oriented Marketing Campaign Operations Specialist to join our global RevOps team. In this role, you will work closely with both demand marketing and customer marketing teams to support and execute marketing campaigns. You will be responsible for managing our email marketing calendar, creating campaigns in SFDC and Marketo, and ensuring seamless execution and quality assurance of email campaigns, amongst other responsibilities. This role requires a strong background in marketing operations, experience with email marketing platforms & martech systems, and an ability to collaborate effectively across time zones and teams. Use Marketo , SFDC , and other marketing tools to track, report, and automate email marketing campaigns. Collaborate with technical teams to ensure systems are integrated and campaigns flow smoothly across platforms. Stay up to date with new tools, technologies, and best practices in marketing operations. Key Responsibilities | Campaign Management : Manage and maintain the email marketing calendar, ensuring all campaigns are scheduled, executed, and tracked according to the plan. Work with demand marketing and customer marketing teams to align campaign goals and plans. Collaborate with stakeholders to gather campaign requirements, assets, and content. Campaign Creation and Execution : Build, set up, and execute email campaigns in SFDC and Marketo. Ensure campaign content is aligned with brand guidelines and optimized for target audiences. Perform Quality Assurance (QA) on all campaigns, ensuring they are free of errors and display correctly across all devices. Cross-Functional Collaboration : Partner with demand marketing to drive lead generation campaigns and with customer marketing to manage retention-focused campaigns. Align and integrate campaigns from both teams to ensure consistent messaging and timely execution. Monitor and report on campaign performance to provide insights for ongoing optimization. Campaign Tracking and Optimization : Implement tracking mechanisms for email campaigns (UTM parameters, SFDC integration) and track key performance indicators (KPIs). Provide post-campaign analysis, including performance data, conversion rates, and suggestions for improvements. Continuously optimize email campaigns by testing subject lines, messaging, content, and timing to improve performance. Skills & Qualifications Experience : Minimum of 3-5 years of experience in marketing operations, preferably in a SaaS environment. Hands-on experience with email marketing platforms such as Marketo, Salesforce (SFDC), and other marketing automation tools. Proven track record of managing and executing email campaigns from start to finish. Technical Skills : Proficient in SFDC and Marketo with the ability to build and manage campaigns, workflows, and reporting dashboards. Strong understanding of email best practices, A/B testing, and campaign optimization. Familiarity with HTML, CSS, and email rendering best practices is a plus. Collaboration & Communication : Excellent verbal and written communication skills, with the ability to collaborate across teams and time zones (India/US). Ability to work independently and manage multiple projects simultaneously in a fast-paced environment. Strong attention to detail and problem-solving skills. Analytical Skills : Ability to track and analyze campaign performance data and adjust strategies based on insights. Strong knowledge of key marketing metrics (e.g., open rates, click-through rates, conversion rates, etc.) and how to interpret them to improve future campaigns. Preferred Qualifications Experience working with cross-functional marketing teams in a global environment. Knowledge of customer segmentation and targeting strategies. Experience in SaaS or B2B marketing environments. Best Regards, Interested candidates kindly share your updated resume at james.lobo@mappyresources.com Mappy Global Resources