Job Description

About iSOCRATES Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution(TM). iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them. iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. About MADTECH.AI MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers. At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether you re a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordable than ever before. MADTECH.AI unifies and transforms MADTECH data and centralizes decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI. Job Description: We are looking for a Campaign Manager - Social, who is responsible for implementing Paid Search (SEM), social media strategies to drive business performance with maximum ROI. This involves implementing A/B test bidding strategy, analyzing data to deliver marketing insights, learning about user behavior, testing and creating new campaigns in multiple Paid Channels such as Google Search, GDN, Facebook ads, and other 3rd Party Networks. The Search/Social Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns. Roles and Responsibilities: Experience managing, planning and optimizing multiple live campaigns simultaneously across multiple international markets. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Define and execute online marketing campaigns across multiple channels such as Search, Shopping, Video, Remarketing Social platforms. Handle end to end campaign management and also be able to provide optimization suggestions. Build out, analyze and constantly improve performance on campaigns through optimizing campaign structure, bid budget optimization and constant ad landing page testing. Understand master tools such as Google AdWords, SA 360 Bing interface, AdWords Editor, Bing Editor, Facebook, Instagram, Twitter, Pinterest, Reddit, TikTok, Snap, LinkedIn Ads, Google Analytics, Marin Software, SEMrush etc. Build expertise in organizing data for analysis using Excel, Google data studio PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.). Define and implement routine reports (weekly/monthly). Provide detailed weekly, monthly and quarterly results overviews to clients. Participate and support in delivering results and presentations to clients. Learn and adopt PPC frameworks for performance optimization. Stay abreast of current trends and best practices in PPC marketing new channels, features, methods of analysis. Analyze a large set of data to identify market trends, user behavior, and insights for recommendation of marketing and business strategy. Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific. Track and measure all digital marketing metrics including, but not limited to, actual spend, conversion volumes, ROAS metrics, optimization per day. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals. Requirements: 4 to 7 years of experience in performance media planning and strategy with at least 3 years of relevant experience in end-to-end campaign management. Working experience in Paid Social Media Marketing (SMM) is mandatory. Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.) Experience working with CMS and building/administering content in CMS environments. Good to have knowledge of HTML/CSS and website administration. Should be able to work from Mysuru location. Must be flexible in EST and PST Shift timings.