Campaign Manager

IntouchCX

5 - 10 years

8 - 18 Lacs

hyderabad

Posted:20 hours ago| Platform:

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Skills Required

content writing campaign management branding marketing

Work Mode

Remote

Job Type

Full Time

Job Description

Responsibilities:

Develop and execute content strategies that support campaign goals and address buyer needs across the BPO and CX industry.
Create clear positioning and messaging frameworks that highlight key differentiators and support sales teams.
Produce a variety of content including landing pages, blogs, case studies, thought leadership pieces, whitepapers, emails, and sales enablement assets.
Work closely with Brand, Communications, and Campaign teams to ensure consistent voice, tone, and messaging.
Optimize content for paid channels such as Google Ads, Demandbase, LinkedIn, Meta, StackAdapt, and Spotify.
Partner with Sales and BDR teams to create content that addresses buyer pain points and accelerates deals.
Maintain and manage editorial calendars for multi-channel and outbound campaigns.
Collaborate with creative teams to convert strategy into compelling visuals and copy.
Review and edit all content for accuracy, clarity, and consistency.
Analyze content performance and provide insights to improve engagement and conversions.

Requirements:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
5+ years of B2B content marketing experience with strong skills in positioning and messaging.
Experience in BPO or CX-focused organizations is preferred.
Proven ability to create high-performing content for enterprise audiences, especially in North America.
Strong writing and editing skills across both short-form and long-form content.
Ability to work cross-functionally in fast-paced, agile environments.
Familiarity with HubSpot, Demandbase, Salesforce, Google Ads, and LinkedIn Campaign Manager.
Experience creating content for lead nurturing, retargeting, and outbound campaigns.
Strong attention to detail and a proactive, ownership-driven mindset.
Experience working with global, remote teams.
Ability to plan content strategies for various personas such as CXOs, Operations Leaders, and Procurement Heads in industries like digital commerce, healthtech, or fintech.
Knowledge of SEO best practices and keyword-focused content planning.
Understanding of ABM-focused content strategies and sales enablement frameworks.

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