Campaign Manager | Google

Location:

Industry:

Role Overview

The Google Campaign Manager will be responsible for planning, executing, and optimizing high-performing Google Ads campaigns for real estate projects. The role demands deep expertise in Search, Display, and YouTube campaigns with a strong focus on generating high-quality leads at the lowest CPL.

Key Responsibilities:-

Campaign Strategy & Execution

• Plan and execute Google Ads campaigns:

  Search, Display, YouTube, Performance Max, and Remarketing

  .
• Conduct keyword research, competitor analysis, and audience segmentation for real estate projects.
  
• Create and optimize ad groups, ad copies, landing page mapping, and conversion actions.
  
• Manage daily budgets, bids, quality score, and campaign pacing.
  

Performance Optimization

• Reduce CPL and improve lead quality through continuous A/B testing.
  
• Track CTR, Conversion Rate, CPC, Quality Score, and Impression Share.
  
• Optimize campaigns based on project location, audience behavior, and lead conversion trends.
  

Lead & Analytics Management

• Integrate and manage Google Tag Manager, Google Analytics, and conversion tracking.
  
• Coordinate with CRM team for lead flow, lead quality checks, and CPL reporting.
  
• Evaluate campaign performance and implement data-driven improvements.
  

Industry-Specific Expertise

• Must understand real estate funnel:

  lead site visit booking

  .
• Should know how to target NRI, HNI, and city-specific homebuyer audiences.
  
• Experience in running campaigns for plotting, apartments, villas, or township projects is essential.
  

Coordination & Reporting

• Work closely with sales, CRM, creative, and management teams for campaign execution.
  
• Prepare weekly and monthly performance dashboards.
  
• Ensure compliance with Google Ads policies related to real estate.
  

Required Skills

• Expertise in

  Google Ads

  , Display & Video 360, and Audience Manager.
• Strong knowledge of

  landing page optimization

  and tracking tools.
• Advanced understanding of

  bidding strategies

  (Maximize Conversions, tCPA, tROAS, etc.).
• Strong analytical skills and ability to interpret large data sets.
  
• Excellent communication and reporting abilities.
  

Qualifications

• Bachelors degree in Marketing / Digital Marketing or equivalent.
  
• Certifications preferred:
  
• Google Ads Search Certification
  
• Google Display / Video Certification
  
• Google Analytics Certification

Regards

Vinoth

9962857002

vinoth@gsquarehousing.com

HR - Team Gsquare Group