Job Description

Please contact Jaya for further information(9840849412) Role & responsibilities Analyze Marketing Campaign Performance: Track key metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and conversion rates to optimize campaign efficiency. 2. Develop Data-Driven Insights: Maintain and enhance reporting frameworks to monitor campaign performance, audience engagement, and attribution modeling. 3. Market Research & Consumer Insights: Oversee studies to understand customer behavior, preferences, and trends, providing data-backed recommendations for campaign optimization. 4. Dashboard Creation & Monitoring: Design, implement, and maintain real-time reporting dashboards for performance tracking and decision-making. 5. Trend Analysis & Forecasting: Identify seasonal patterns, industry trends, and predictive insights to support business planning and marketing strategies. 6. Conversion Rate Optimization (CRO): Conduct A/B testing, landing page analysis, and funnel optimization to improve lead generation and conversion rates. 7. Cross-Functional Collaboration: Work with marketing, product, and technology teams to implement tracking systems and ensure seamless data integration. 8. Strategic Data Interpretation: Analyze large datasets to extract actionable insights and present recommendations to improve marketing effectiveness. 9. Collaboration with Analytics Teams: Partner with data science and analytics teams to refine campaign measurement methodologies and develop advanced reporting solutions. Preferred candidate profile a) Campaign Management - End to End campaigns design & implementation Lead Generation to Lead Conversion b) Online fulfillment - Nurturing & assisting leads along with the tele-calling teams till closure c) Developing alliances , new digital channels and online product offerings to generate business d) Manage online alliances and conduct joint campaigns to increase leads and conversions e) Co-coordinating with the sales team & increasing the online business f) Specialized skills in managing the mobile app with marketing & download plans h) Manage loyalty programs for existing customers Perks and benefits Job/Soft Skill Training: TVS Credit emphasizes employee development with training opportunities. Health Insurance: Employees receive health insurance coverage. Professional Degree Assistance: The company supports employees pursuing further education with professional degree assistance. Cafeteria/Free Meal: Employees have access to a cafeteria or receive free meals. Child Care Facility: TVS Credit offers childcare facilities. International/On-site exposure: Opportunities for international or on-site exposure are available.