Campaign Analyst 2

Job Description

Overview About BU: The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle - from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more. Why are we looking for you: As a Campaign Analyst you will be responsible for building digital campaigns in accordance with the client strategy outlined in each ticket request. You will configure campaign settings, creative assets and audience targeting to ensure that campaigns will function and deliver successfully once activated. Campaign Analysts collaborate with internal teams throughout the campaign launch cycle to define the optimal implementation strategy, communicate campaign build status, resolve errors, and troubleshoot issues. As you grow in this role, you ll contribute to streamlining implementation guidelines by identifying process improvements, platform automation opportunities and testing new user interface functions in our tools and applications. You ll be the final and essential step in the Client Lifecycle for activating new digital media campaigns. What you will enjoy in this role: Collaborating with team members to ensure that we are implementing the best campaign strategy for our clients Leveraging your time and process management skills to efficiently execute the workload Harnessing your analytical skills to conduct rigorous problem solving Making a positive impact on process and automation by suggesting areas of improvement Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice. Responsibilities What you will do: Monitor assigned campaign ticketing queue and prioritize tickets for daily implementation Implement strategies for digital media campaigns, including campaign settings, creative trafficking, and troubleshooting Test client 3rd party creative, impression tracking, click tracking and VAST tags to validate the tags are formatted correctly and function in our ad serving platform Assist Account Management, Media Delivery and other teams with streamlining the campaign implementation strategy by using platform features to reduce the number of campaigns needed to successfully execute the client s strategy Conduct a light-QA of the campaign to ensure that all details are set up per the ticket request by creating test users and pages for client or internal team validation Troubleshoot various aspects of campaign setup including creative setup and audience targeting to determine the cause of the issue and a resolution path Collaborate with Product Managers and Engineers to provide platform enhancement recommendations that improve workflow and user s campaign implementation experience Qualifications A graduate/postgraduate in any discipline 3 years of experience with digital media or experience in ad operations/ad trafficking role Previous customer service experience required, working with cross-functional teams Must be able to multitask in a fast-paced ticketing system environment Knowledge of JavaScript, SQL, or HTML5, a plus Previous experience with 3rd Party Ad Servers (DV360, Sizmek, etc.), a plus Previous experience with video formats or implementing video campaigns, a plus Strong team player with accountability and able to work in a highly collaborative environment Ability to think outside the box and quickly come up with solutions under pressure Able to relay technical information to non-technical stakeholders Must possess strong time management, attention to detail, organizational soft-skills Additional Information Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we ve provided marketers from the world s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology.