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Job Type

Full Time

Job Description

Greetings from Urmilla enterprises


location :Chennai


The Senior Business Executive will lead strategic business growth initiatives for the retail equipment division, including expansion of sales channels, key account management, partner development, and market penetration. This role demands strong industry knowledge, leadership ability, and proven success in driving revenue within retail equipment categories such as store fixtures, POS systems, display units, refrigeration, shelving, or other commercial retail solutions.

Key Responsibilities

Strategic Leadership

  • Develop and execute long-term business growth strategies for the retail equipment sector.
  • Identify emerging market trends, competitor actions, and customer needs to guide strategic planning.
  • Lead sales forecasting, budgeting, and financial planning for the division.

Business Development & Revenue Growth

  • Drive revenue expansion through new client acquisition and high-value partnerships.
  • Identify and secure business with retail chains, supermarkets, convenience stores, malls, and distributors.
  • Oversee tendering, bidding, and negotiation for large-volume retail equipment contracts.
  • Collaborate with marketing to plan product launches, promotional programs, and market campaigns.

Client & Stakeholder Management

  • Build and maintain strong relationships with key accounts, including national retail clients.
  • Act as a senior representative during major client meetings, presenting solutions, technical capabilities, and ROI.
  • Ensure customer satisfaction through coordination with project, installation, and after-sales service teams.

Operations & Cross-Functional Coordination

  • Work closely with product, supply chain, manufacturing, and design teams to ensure timely delivery and quality.
  • Provide market feedback to R&D and production regarding product improvements and customization needs.
  • Maintain compliance with industry standards, contracts, and company policies.

Team Leadership

  • Mentor and guide junior executives, sales personnel, and support teams.
  • Set performance targets and review team KPIs.
  • Promote a culture of accountability, customer focus, and continuous growth.

Required Qualifications

  • Bachelor’s degree in Business Administration, Sales, Marketing, Engineering, or related field; MBA preferred.
  • 8–15 years of experience in business development, sales, or management roles, preferably in the

    retail equipment, commercial fixtures, or industrial equipment

    industry.
  • Proven track record of achieving revenue targets and managing large retail clients.
  • Strong understanding of retail operations, equipment categories, purchasing cycles, and market dynamics.
  • Excellent communication, negotiation, and decision-making skills.
  • Experience leading teams and managing cross-functional projects.

Preferred Skills

  • Deep knowledge of retail equipment supply chain and installation processes.
  • Ability to develop pricing strategies and cost–margin analysis.
  • Strong networking capabilities with retailers, contractors, architects, and procurement heads.
  • Familiarity with CRM tools, ERP systems, and sales analytics.
  • High adaptability and strong problem-solving abilities.

Work Environment

  • Senior-level full-time role.
  • Travel to client locations, retail outlets, and manufacturing sites may be required.
  • Dynamic, growth-focused business environment


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