Business Development

Job Title: Marketing & Lead Generation Specialist (APL/Growth Focus)

Location: Bengaluru, Karnataka (Mandatory)

Experience: 1 – 2 Years

Reporting To: CEO / Head of Business Development

Role Summary:

This role is responsible for the foundational work of B2B outreach. You will identify key

prospects, manage targeted email campaigns, and set qualified meetings for the sales

team. Success in this role requires a blend of sharp communication skills, high

efficiency in using sales tools, and a process-driven mindset.

Key Responsibilities:

1. Lead Identification & Targeting (Apollo Mastery)

• Manage, segment, and enrich prospect data using the Apollo.io platform.
• Develop ideal customer profiles (ICPs) and build highly targeted lead lists based

on industry, company size, and technology used.

• Monitor Apollo sequences and A/B test campaign performance metrics (open

rates, reply rates).

2. Outreach & Communication

• Write highly professional and personalized email campaigns that clearly

articulate our value proposition to C-level executives and decision-makers.

• Handle initial prospect responses, conduct light qualification calls, and

schedule qualified meetings/demos for the sales team.

• Maintain impeccable organization within the CRM to ensure a clear sales

pipeline handoff.

3. AI and Efficiency

• Leverage AI tools (e.g., ChatGPT, internal AI features) to rapidly generate

campaign ideas, polish email content, and analyze communication

effectiveness.

• Continuously optimize outreach sequences and timing for maximum delivery

and engagement rates.

Required Skills and Qualifications:

• Experience: 1 to 2 years of proven experience in a Marketing, Sales

Development, or Lead Generation role.

• Mandatory Tool Proficiency: Must have hands-on, daily experience using

Apollo.io for prospecting, sequencing, and email outreach.

• Communication: Exceptional written communication skills with the ability to

write compelling, professional, and clear client emails.

• Location: Must be physically located and authorized to work in Bengaluru,

Karnataka.

• Soft Skills: Highly organized, process-oriented, and comfortable working

independently in a remote/hybrid environment.

Compensation and Growth:

• Compensation: We value talent and will determine the final compensation

based on the candidate’s current salary expectations and proven skills, aligning

with the market rate for a 1-2 year experience profile.

• Growth: This is a pipeline-setting role with a direct path for advancement into a
• full Sales or Account Management role as the company scales.

Job Types: Full-time, Permanent

Pay: ₹279,425.08 - ₹1,254,509.27 per year

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Food provided
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Ability to commute/relocate:

• Bannerghatta Road, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Expected CTC
• Current CTC

Experience:

• Lead generation: 2 years (Required)
• Apollo io: 1 year (Required)
• CRM software: 2 years (Required)

Language:

• English (Required)

Location:

• Bannerghatta Road, Bengaluru, Karnataka (Required)

Work Location: In person