Job Description

Key Responsibilities: Business Development Manager 1. Business Development Strategy & Execution: • Collaborate with the Regional Manager and Centre Managers to develop and execute region-specific business development strategies, focusing on high- potential local areas (e.g., tech parks, residential complexes, local offices, etc.). • Create and implement tailored outreach programs for institutions, enterprises, and individuals within these regions to drive awareness and adoption of upGrad's programs. 2. Lead Generation & Market Penetration: • Tech Parks & Corporate Hubs: Actively target and engage tech parks, innovation hubs, and other business districts to generate leads for both corporate upskilling programs and individual enrolments. • Residential Apartments & Local Communities: Develop and implement targeted lead generation campaigns within residential areas, housing complexes, and gated communities to reach potential customers who may be interested in upskilling or study abroad programs. • Community Engagement: Identify and network with local influencers, community groups, and associations to increase brand presence and encourage sign-ups for upGrad programs. 3. Institutional Partnerships: • Build and maintain strong relationships with educational institutions (universities, colleges, schools) to foster collaboration and drive the adoption of upGrad's offerings. • Engage with decision-makers in the education sector (e.g., administrators, faculty, career services) to introduce upGrad's programs and explore partnership opportunities. 4. Corporate Outreach: • Identify potential corporate clients and HR departments interested in upskilling programs for their employees. Develop and pitch tailored corporate learning solutions. • Work with corporate HR and L&D teams to structure upGrads offerings into training packages that meet their organizational needs. 5. BTL Marketing Activities: • Plan and execute Below-The-Line (BTL) marketing campaigns such as targeted workshops, seminars, webinars, pop-up events, and interactive sessions to generate leads and increase customer engagement. • Represent upGrad at career fairs, job expos, networking events, and local community gatherings to enhance brand visibility and foster relationships with potential clients. 6. Lead Qualification & Conversion: • Engage with leads generated through outreach efforts and qualify them based on their needs, readiness to enroll, and alignment with upGrads programs. • Provide personalized consultation to leads, guiding them through program options and facilitating the enrolment process in collaboration with the sales or enrolment teams. 7. Market Research & Feedback: • Continuously monitor trends, competitor activities, and customer preferences to identify new business opportunities within your region. • Collect customer feedback and insights to share with the marketing and product teams to enhance program offerings. 8. Reporting & Performance Tracking: • Maintain a detailed database of interactions, meetings, and business development activities using CRM tools. • Track and report key metrics such as lead generation numbers, conversion rates, partnerships, and revenue growth to the Regional Manager. Qualifications and Skills: • Experience: Minimum 7-8 years of experience in business development, sales, or marketing roles in the education, ed-tech, or corporate training sectors. • Industry Knowledge: A good understanding of the study abroad and professional upskilling market, along with the ability to engage both academic institutions and corporate enterprises. • Skills: Strong communication and interpersonal skills to build and nurture relationships. Ability to manage multiple business development initiatives simultaneously. Strategic thinking, problem-solving, and negotiation skills. Proficiency in CRM tools and Microsoft Office Suite. Familiarity with digital marketing techniques is a plus. Personal Attributes: • Proactive & Results-Oriented: Strong drive to meet targets and achieve measurable results. • Customer-Centric: Ability to understand customer needs and translate them into business opportunities. • Team Player: Ability to collaborate with cross-functional teams, including marketing, sales, and product development. • Adaptability: Comfortable in a fast-paced, dynamic environment with shifting priorities. • Passion for Education: A strong passion for education and helping individuals achieve their career aspirations. Benefits: • Competitive salary with performance-based incentives. • Opportunities for professional development and growth within the organization. • Collaborative and inclusive work environment. • Health and wellness benefits. • Flexible working arrangements and work-life balance initiatives.