Business Development Manager

15 years

0 Lacs

Posted:2 months ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Purpose of Position


Contribution

KRAs

  • Design and implement geo-targeted outreach campaigns to engage enterprise prospects across regions.
  • Conduct thorough account research to understand client needs, industry trends, and decision-making structures.
  • Generate 60–75 qualified meetings annually with senior stakeholders.
  • Achieve a minimum 25% conversion rate from lead to opportunity.
  • Develop new business by identifying and nurturing high-potential accounts.
  • Obtain accurate contact data using tools like ZoomInfo and LinkedIn Sales Navigator.
  • Execute outbound calling and email campaigns using Salesloft and other automation platforms.
  • Collaborate with external vendors to support lead generation initiatives and ensure quality delivery.
  • Create messaging and outreach content tailored to industry verticals and buyer personas.
  • Use LinkedIn and email as primary channels for prospect engagement and relationship building.

KPIs

  • Schedule between 60 to 75 qualified meetings annually on an individual basis.
  • Maintain a lead-to-opportunity conversion rate of 25% or higher.
  • Ensure over 95% accuracy in CRM data and lead documentation.
  • Achieve an engagement rate above 20% across email and LinkedIn outreach campaigns.
  • Maintain a satisfactory vendor performance score.
  • Create and deploy new outreach content assets as needed.
  • Contribute to quarterly pipeline growth through the generation of qualified leads.

Interactions

Skills / Competencies

Functional Skills

  • Sales
  • Business Development
  • Lead Generation

Behavioral Skills

  • Effective collaboration
  • Excellent outreach abilities

Technical Skills

  • CRM (Salesforce preferred)
  • Outreach tools (Salesloft, LinkedIn Sales Navigator)
  • Lead generation tools (Zoominfo, LinkedIn Sales Navigator)

Qualifications

  • Possession of a Bachelor’s degree in Business, Marketing, or a related discipline (MBA is preferred).
  • 10–15 years of experience in B2B lead generation, with substantial emphasis on enterprise outreach.
  • Demonstrated success in generating qualified leads and scheduling meetings across global regions.
  • Proficiency with ZoomInfo, Salesloft, LinkedIn Sales Navigator, and CRM platforms such as Salesforce.
  • Advanced skills in account research, cold calling, and executing outbound campaigns.
  • Exceptional written and verbal communication abilities, with a talent for crafting persuasive messages.
  • Proven experience in managing external vendors and aligning them with internal lead generation objectives.
  • Capability to operate both independently and collaboratively within a dynamic, goal-oriented environment.
  • Knowledge of vertical-based outreach strategies and industry segmentation.
  • Strong analytical skills and meticulous attention to detail in campaign tracking and reporting.

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Business Consulting and Services

Washington DC VA

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