Business Development Manager Digital Marketing Services

Role Summary

must have proven experience working in a digital-marketing agency

Key Responsibilities

• Outbound Prospecting:

  Identify and engage potential clients for digital-marketing projects via email campaigns, LinkedIn outreach, webinars, and industry events.

• Playbook Development:

  Create and refine digital-marketing sales playbooks, value propositions, and messaging frameworks based on agency-style selling best practices.

• Discovery & Qualification:

  Lead client conversations to assess marketing goals, budgets, and KPIs; position Tringapps as a strategic partner for marketing and technology integration.

• Proposal & Solution Design:

  Work with creative, technical, and analytics teams to develop tailored proposals covering scope, methodology, and pricing for multi-channel campaigns.

• Performance Tracking:

  Monitor lead generation, pipeline conversion, and revenue targets; maintain accurate records and forecasts in CRM tools.

• Cross-Sell Initiatives:

  Identify opportunities to upsell digital-marketing services to existing software or T&M clients in coordination with Resident Sales and Project BD teams.

• Partnership Development:

  Build relationships with marketing-technology vendors and advertising platforms (Google Ads, Meta, HubSpot, etc.) to expand service capabilities.

• Market Intelligence:

  Stay current on trends in digital advertising, marketing automation, SEO algorithms, and analytics tools to inform business strategy.

• Thought Leadership:

  Represent Tringapps at industry events and publish insights to enhance brand visibility and credibility in the digital marketing domain.

• Delivery Alignment:

  Work closely with project delivery and creative teams to ensure client expectations are met and marketing campaigns are successfully executed.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 8–11 years of experience in business development or client acquisition within a digital-marketing agency or marketing services firm (mandatory).

• Deep understanding of digital-marketing strategies, SEO/SEM, content marketing, social media, and marketing-automation platforms.
• Demonstrated ability to pitch and close mid-to-large-scale digital-marketing projects across international markets.
• Proven track record of revenue growth and client retention within agency or consulting environments.
• Excellent communication, negotiation, and strategic relationship-building skills.
• Strong presentation skills and experience working with C-suite marketing decision-makers.