Business Development Lead

As a GCC Market Intelligence & Enablement Lead in Pune, your role involves converting market research and account intelligence into high-impact sales enablement tools to drive meetings and expansion. You will be responsible for researching new GCC opportunities, generating account expansion intelligence, designing diagnostic assessments, creating client-grade collateral, and translating research into ABM plays tailored to target personas. Your core responsibilities include: - Conducting primary and secondary market research to identify new GCC service opportunities and adjacent plays. - Generating account expansion intelligence for existing accounts, including buying centers, pain points, and white space. - Designing diagnostic assessments and maturity models for use in presales and account growth. - Creating client-grade collateral such as pitch decks, case studies, one-pagers, battlecards, landing page copy, and ABM assets. - Translating research into ABM plays and outreach frameworks tailored to target personas. - Packaging and handing off assets to Sales, Presales, and Marketing; training stakeholders on using assessments and collateral. - Maintaining a searchable collateral library and templates for rapid enablement. - Defining and tracking basic enablement impact metrics and feeding insights back into product/GTM planning. To be successful in this role, you should have: - Solid experience in market research, product/portfolio GTM, or product marketing within IT services, BPO/GCC, consulting, cloud, or managed services. - Proven experience producing research-backed assets used by Sales. - Comfort with running client and SME interviews and synthesizing insights into concise recommendations. - Rigorous primary & secondary research methodology. - Expertise in assessment & maturity model design. - Strong slide craft and storytelling skills. - Excellent written communication abilities. - Project management skills and stakeholder collaboration experience. - Familiarity with CMS/landing page builders or ability to brief devs/designers. - Basic analytics and data literacy. - Experience with marketing/sales tools and content operations. - Understanding of SEO/SEM fundamentals. - Design awareness and ability to work with designers. - Regional knowledge of GCC markets and enterprise buying behaviors. Your personal attributes should include being pragmatic, delivery-oriented, comfortable with ambiguity, and collaborative with strong stakeholder empathy for Sales and Delivery priorities. Your educational background should ideally include a degree in business, marketing, economics, engineering, or a related field, or equivalent practical experience.,