Business Development Executive

The Business Development Executive will drive patient acquisition, referral growth, and revenue through field outreach, corporate/doctor tie-ups, and institutional collaborations, while also supporting brand visibility, on-ground PR, and reputation building for RoopJeevan Hospital.

Key Responsibilities

• Generate OPD and IPD business through systematic fieldwork and outreach.

• Develop and manage relationships with GPs, clinics, nursing homes, and diagnostics.
• Schedule regular doctor visits and ensure continuity of engagement.
• Track referral inflow and feedback from referring doctors.

• Onboard corporates, factories, schools, colleges, NGOs, RWAs, and institutions.
• Coordinate health camps, annual health check-ups, and wellness programs.
• Maintain post-tie-up relationship and repeat engagement.

• Ensure correct usage and visibility of RoopJeevan branding materials at all outreach points.
• Coordinate placement of banners, standees, posters, and pamphlets in the field.
• Share field-level insights on brand perception, patient feedback, and competitor branding.
• Monitor consistency of RoopJeevan brand messaging during camps and outreach programs.
• Support doctor branding initiatives and specialty promotion activities.

• Assist in organising community programs, awareness drives, and public health initiatives.
• Coordinate with local associations, RWAs, NGOs, and media contacts where required.
• Support execution of PR activities such as newspaper features, health talks, and events.
• Collect testimonials, success stories, and referrals from satisfied patients (with consent).

• Plan, execute, and manage screening camps and awareness camps.
• Coordinate logistics, registrations, and local partnerships.
• Ensure post-camp data capture and patient follow-up for conversion.

• Maintain daily field visit reports and lead tracking.
• Update CRM with referrals, corporates, and PR activities.
• Analyse outcomes of BD and PR activities and suggest improvements.
  

• 3–5 years experience in hospital BD, healthcare marketing, pharma, or diagnostics.
• Strong communication, relationship-building, and presentation skills.
• Good understanding of local media, community dynamics, and referral ecosystems.
• Willingness to work on-ground with targets and timelines.
  

Compensation

• Fixed salary + incentives linked to performance metrics.