Business Development Associate

Job Title:

Location

CTC

Role Overview

We are hiring a highly motivated BDA to manage existing customer relationships and actively generate new business opportunities within the IT B2B space in the Kolkata region. This role requires a blend of strong communication skills, basic technical knowledge, and a commitment to achieving sales targets.

Key Responsibilities

• Relationship Management:

  Maintain and strengthen strategic relationships with existing customers for retention and expansion.

• New Business Development:

  Identify, qualify, and pursue new leads for IT infrastructure and security solutions (Servers, Storage, Networking, Cloud, Firewalls, Endpoint Security).

• Sales Cycle Support:

  Assist the full sales cycle from prospecting and lead qualification to proposal submission and closure.

• Collaboration:

  Coordinate with internal technical teams and OEM/Distributor partners for effective solution positioning.

• Reporting & CRM:

  Maintain accurate account, lead, and pipeline data in CRM tools. Prepare sales reports and presentations using Excel and PowerPoint.

• Communication:

  Exhibit excellent professional communication, active listening, and objection handling skills.

Essential Requirements

• Experience:

  Minimum

  six (6) months of sales experience

  in

  IT Products or IT Service Sales

  within an

  IT System Integration/Reseller Company

  . (Internship experience is acceptable).

• Language:

  Mandatory excellent verbal and written communication

  in

  English, Hindi, and Bengali

  .

• Location:

  Must reside within commutable distance to the Greater Kolkata Area, India.

• Tool Usage:

  Hands-on experience using

  CRM tools

  and structured lead tracking methods.

Preferred Skills

• Basic understanding of core IT infrastructure and security products (e.g., Firewalls, Backup solutions).
• Confident phone presence with the ability to engage IT decision-makers.
• Strong listening skills, disciplined follow-up, and organized work habits.
• Understanding of the IT partner ecosystem (OEM Distributor Partner Customer).
  

Qualifications

• Bachelors degree in Technology, Science, Commerce, or related fields.
• Fresh graduates with demonstrable internship experience in IT sales may be considered.
• MBA is an advantage.