BTL Marketing Specialist

Job Description

Below the Line marketing, which is a more targeted and direct approach to marketing. BTL marketing activities include promotional events, direct mail campaigns, and targeted advertising. Key Responsibilities: BTL Campaign Execution : Plan and execute targeted on-ground activations, roadshows, mall events , and customer engagement campaigns to drive leads and footfall. Event Management : Organize impactful product launches, test ride events , and localized dealer activations, ensuring high ROI. Vendor Coordination : Manage vendors and agencies for campaign production, event logistics, and timely execution within budgets. Dealer Collaboration : Partner with dealerships to align on regional marketing strategies and boost retail performance. Performance Tracking : Monitor campaigns, analyze results, and provide actionable insights for optimization. Customer Focus : Develop experiential marketing initiatives to improve brand visibility and customer engagement . Travel & Flexibility : Ability to execute events across geographies with regular travel. Skills Required: Strong experience in BTL activations and event management. Analytical mindset to track leads, footfall, and conversions . Excellent communication, negotiation, and organizational skills. Prior experience in automotive/EV marketing is a bonus.