We are seeking an energetic, strategic, and customer-focused Marketing Executive to support our growing team. This role is ideal for someone who thrives in a fast-paced environment and is passionate about driving growth through innovative marketing and business development strategies. You will be directly involved in generating and converting leads, managing client accounts, and maintaining a healthy sales pipeline while ensuring a seamless experience for our clients from inquiry to payment. Key Responsibilities: Business Development & Sales: Conduct market research to identify potential clients, industries, and market trends. Develop strategies to target new clients and tap into new business opportunities. Prepare and deliver customized service presentations and proposals tailored to client needs. Actively participate in networking events, trade shows, and client meetings to increase brand visibility. Lead Generation & Conversion: Generate organic leads through social media engagement, SEO activities, referrals, cold calling, and digital outreach. Maintain and update a database of potential and existing clients. Qualify leads and manage the lead funnel through every stage of the sales process. Collaborate with the digital marketing team to optimize inbound marketing efforts. Client Management & Relationship Building: Serve as the primary point of contact for client inquiries and communication. Build strong, trust-based relationships with new and existing clients to ensure satisfaction and repeat business. Coordinate internally with the delivery/operations teams to fulfill client requirements. Conduct regular follow-ups and check-ins to maintain long-term client engagement. Payment Coordination & Documentation: Ensure accurate and timely confirmation of client payments. Collaborate with the finance and accounts teams to manage invoices, receipts, and follow-ups. Maintain up-to-date client documentation and service agreements. Reporting & CRM Management: Use CRM tools to log client interactions, manage the sales pipeline, and track conversion metrics. Provide weekly/monthly reports on lead status, sales targets, and client feedback. Analyze marketing campaigns to assess ROI and suggest areas for improvement. Required Skills and Qualifications: Bachelor’s degree in Marketing, Business Administration, or a related field. 1–3 years of experience in sales, marketing, or business development roles. Strong communication, presentation, and negotiation skills. Proficiency in using CRM systems and digital communication tools (e.g., LinkedIn, email marketing, Excel). Ability to manage multiple projects and clients simultaneously. Self-driven, target-oriented, and passionate about client success and company growth. Preferred Qualifications (Bonus Points): Prior experience in service-based industries (IT, marketing, consultancy, etc.) Knowledge of B2B and B2C sales techniques Familiarity with Google Workspace, HubSpot, Zoho CRM, or similar tools Basic understanding of digital marketing (SEO, social media, content) What We Offer: Competitive base salary with performance-based incentives Career advancement opportunities and professional development training Supportive and collaborative team environment Flexible work culture and autonomy in role execution Opportunity to work with a diverse portfolio of clients Job Type: Full-time Pay: ₹25,000.00 - ₹45,000.00 per month Benefits: Cell phone reimbursement Paid sick time Paid time off Work from home Experience: Lead generation: 1 year (Required) Language: Hindi (Required) Bengali (Required) Work Location: In person