Branding and Promotion Assistant

Job Description

Graduate or master s degree in Marketing, Advertising, Communications, or a related field. Skills Job description Salary Range : 3-4 LPA Department : Branding and Promotion Qualifications Required: Graduate or master s degree in Marketing, Advertising, Communications, or a related field. Roles Responsibilities: Branding Support: Assist in planning and executing branding initiatives across various channels, including digital, print, social media, and events. Content Creation: Collaborate with the marketing team to develop engaging content for branding materials, including website copy, social media posts, blog articles, and promotional materials. Social Media Management: Manage and maintain social media accounts, including creating content calendars, scheduling posts, monitoring engagement, and responding to comments or inquiries. Collateral Management: Coordinate the production and distribution of branding materials, such as brochures, flyers, presentations, and other promotional collateral. Event Coordination: Provide support in planning and executing events, trade shows, conferences, and sponsorships, including logistics, promotional materials, and post-event follow-up. Keyword Research: Identify and target potential keywords to drive organic traffic.Link Building: Create and implement strategies to acquire backlinks from reputable sources. Analytics Attribution Management: Track, analyze, and interpret data from campaigns, drawing actionable insights for better performance. Reporting: Use tools like Google Analytics and Google Search Console to monitor website performance, and regularly present reports. Competitor Analysis: Consistently analyze and understand competitor strategies. Basic Skill Sets for Candidates: Basic knowledge of branding and promotion Proficiency in written and spoken English, Hindi, and Gujarati. Computer skills: Microsoft Excel, Word, and PowerPoint. Strong communication skills, both written and verbal. Excellent organizational skills and attention to detail. Ability to work independently as well as collaboratively within a team. Strong problem-solving skills and a willingness to learn and adapt.