Job Description

Talasha has been mandated to hire a Brand Marketing Manager for India's leading sleepwear brand that boasts of having over 50 independent retail outlets across the country. This three decade old brand provides premium night-wear for all ages & genders and priorities both comfort & style Responsibilities - Lead the development and execution of comprehensive branding & marketing strategies - on both offline & digital channels to ensure alignment on brand messaging, brand architecture, positioning & campaign execution. Build brand partnerships & collaborations with complimentary brands amplifying brand awareness via collaborative give-aways & merchandise, co-branded campaigns, brand pop-ups, in-store activations & thematic events etc Own the influencer outreach programme & extensively collaborate with relevant content creators Pan-India, leveraging their audience Create compelling social media campaign calendars that align with brand identity, values, and messaging - providing ongoing oversight for consistency across digital channels (meta, youtube, etc). Participate in relevant events & pop-ups and drive community-led hyperlocal campaigns in clubs, societies & retail hubs Define content strategy for new & existing products, including features, value proposition & positioning Lead offline Go-to-market communications & public relations for the brand Translate market trends & consumer insights into compelling brand narratives Coordinate with the design team to create and implement branding assets, including social media creatives, offline marketing collaterals, website banners, print materials and promotional items. Ensure consistent brand voice, aesthetic, and values across all touchpoints, platforms and products Serve as the primary point of contact for all branding & marketing-related matters for internal and external stakeholders. Good To Have - 4–6 years in brand partnerships, influencer marketing, event or retail marketing Experience in brand marketing in both offline & digital channels Brand Marketing experience in fashion, D2C, or lifestyle brands CTC - Rs. 10-15 LPA (Basis last drawn) Location - Mumbai, Andheri West Show more Show less