Brand Marketing Manager

As a Field Marketing Manager, you will be responsible for managing various advertising campaigns and initiatives to enhance brand visibility and engagement. Your key responsibilities will include: - Managing and coordinating radio and TV advertising campaigns, ensuring alignment with brand messaging and target audience. - Overseeing the planning and execution of hoardings, billboards, and other outdoor advertising initiatives. - Enhancing brand visibility through strategic placement of advertisements across media channels, optimizing reach and engagement. - Leading and executing grassroots marketing campaigns such as events, social media activations, community engagement, and street promotions to build brand presence. - Conducting on-ground activities such as promotional events, local influencer engagement, and brand activations to increase awareness. - Working with advertising and media agencies to plan and execute campaigns, negotiate deals, and track performance. - Conducting competitor analysis, monitoring market trends, and gathering consumer feedback to improve campaigns and strategies. - Monitoring and reporting on the performance of field marketing initiatives, ensuring alignment with KPIs and campaign objectives. Qualifications required for this role: - Bachelors degree in Marketing, Business, or a related field. - Minimum 3-5 years of experience in field marketing, media planning, or brand management. - Strong experience with traditional and digital advertising platforms (radio, TV, outdoor, social media). - Knowledge of media buying, campaign management, and audience segmentation. - Excellent communication and negotiation skills. - Ability to work independently and manage multiple projects in a fast-paced environment. - Creative and strategic thinking with a keen eye for detail. - Proficiency in social media platforms and understanding of online/offline brand-building strategies. Please note that the job type for this position is full-time, and the work location is in person at Yavatmal, Maharashtra. The ability to commute or relocate to Yavatmal, Maharashtra, is preferred. The preferred language skills include Marathi, Hindi, and English. If you meet the requirements and are looking for a challenging opportunity in the field of marketing, this role could be a perfect fit for you.,