Brand Manager

Job Description

About Zydus Wellness Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs. With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents. S. No Get to know our organization – Click on the below links 1 Company Website 2 Zydus Corporate Park Brand Manager Functional Reporting : Category Head-Personal Care & Sweetner Administrative Reporting : Category Head-Personal Care & Sweetner Location: Ahmedabad Role Purpose The role serves the purpose of managing & improving the performance of the assigned brands by Planning & driving execution of annual & interim projects for the brand Complete Business Responsibility for a category of the brand Lead Marketing & NPD activities including customer engagement programs and identify product opportunities in QSRs & Large Key Accounts for the company Key Accountabilities/ Responsibilities Financial Develop and execute a strategic roadmap for the EY brand over the short term (1-2 years), ensuring alignment with overall business objectives. Identify and build business cases for new opportunities in QSRs, and Key Accounts, ensuring financial viability and alignment with key stakeholders. Drive the financial performance of ongoing projects, including new product development (NPD), launches, and repositioning efforts. Customer Collaborate with the Consumer & Market Insights (CMI) Team and external agencies to discover evolving consumer needs and insights. Leverage insights to identify opportunities within the QSR segments, ensuring the brand meets changing consumer demands. Drive on-ground execution in collaboration with the Sales function, ensuring that brand initiatives resonate with customers and track success metrics. People Lead cross-functional teams, including R&D, in the development and customization of new products Contribute to the planning and execution of brand initiatives, ensuring clear communication and alignment among team members. Foster a collaborative environment, encouraging innovation and the adoption of industry best practices within the team. process Streamline and improve internal processes and routines, drawing from industry best practices and advancements in consumer marketing. Ensure that all brand activities, from NPD to market execution, adhere to efficient processes, enhancing overall productivity and effectiveness. Continuously monitor and refine brand processes to adapt to market changes and internal needs. Key Deliverables % Achievement on Target - Top Line, Bottom Line Timely delivery of NPD Projects NPD Pipeline / Stage Gate Milestones Brand Health Indicators Marketing Execution related KPI (SLA Adherence, Effectiveness of Spend) Key Interactions Internal Sales, Planning On alignment of monthly / quarterly / annual plans for the brand, channel Time to time driving of back-end actions basis business plan Coordination for planned production / changes / additional business ask & its timely delivery Approvals & payments to direct vendors Manufacturing Logistics Finance External Channel Partners Creative / Ad agencies, Media Agency Relationship Management Coordination / Influence / Negotiation Key Dimensions Financial Dimensions Brand Size Team Direct Reports: NA Others Brand P&L Role Requirements: Educational Qualifications PG Degree in General / Marketing Management Experience (Type & Nature) 3-6 years of experience in FMCG companies Skills & Technical Competencies Knowledge & understanding of relevant business indicators, category & industry Understanding of Marketing Communication basics Stakeholder Management Effective Communication Analytical ability, Logical thinking Essential Skills/Competencies Zydus Neev Behavioral Competency Framework