Brand Manager

Job Title: Brand Manager – RUMI Fine Fragrances

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About RUMI – Fine Fragrances

Role: Brand Manager

What You’ll Own

• You will define how RUMI looks, feels, sounds, and expresses itself to the world.
• From the brand’s visual language to campaign ideas to storytelling across platforms — you’ll shape the emotional and creative backbone of RUMI.
• This is not a PPT-and-Excel role.
• This is a creator’s role.
• You must be able to tell stories — visually, emotionally, and instantly.
  

Key Responsibilities

• Build and evolve RUMI’s creative language, brand identity, and personality.
• Conceptualise and lead creative campaigns that drive both brand love and sales.
• Work closely with content creators, photographers, designers, and agencies to produce world-class visual and narrative work.
• Oversee brand consistency across every touchpoint: website, social media, packaging, ads, campaigns, offline collaterals, and retail experiences.
• Develop scripts, storyboards, creative briefs, and content ideas that communicate RUMI’s soul.
• Partner with performance and D2C teams to ensure creative assets convert — bringing both intuition and data to the table.
• Drive product launches, seasonal campaigns, and storytelling moments end-to-end.
• Understand global luxury aesthetics and apply them with a uniquely Indian lens.
• Create content that goes beyond functional selling — sensory, luxurious, emotional, memorable.
• Monitor trends, cultural shifts, and competitor movements to keep RUMI culturally relevant and creatively fresh.
  

What Makes You a Great Fit

• 3–5 years of experience in brand management, creative strategy, content direction, or brand storytelling (preferably in beauty, luxury, fashion, or lifestyle).
• You’re a creator at heart — ideas, visuals, scripts, and concepts come naturally to you.
• Strong aesthetic sense: design, photography direction, typography, colour, composition.
• Ability to think like a marketer and sell like a storyteller.
• Strong understanding of D2C marketing and how creative influences conversion.
• Not dependent on PPTs or spreadsheets to express ideas — you create, sketch, moodboard, write.
• Thrive in a fast-paced, early-stage environment with high ownership.
• Passion for fragrances, luxury, design, or cultural storytelling is a huge advantage.
  

What You’ll Get

• The rare opportunity to define the creative soul of a global Indian luxury brand.
• Freedom to craft, experiment, and build iconic work from day zero.
• A collaborative, high-energy team that pushes each other to do the best creative work of their careers.
• Deep personal and professional growth as the brand expands globally.